It was a risky move waiting until the Super Bowl had ended to advertise the start of a giant $1.5 million Twitter sweepstakes, a risk...

As Twitter gets set for its first earnings announcement later today, the company continues its full court press for ad dollars with...

According to the latest data from Networked Insights, Esurance has won what might be dubbed the “Conversation Bowl” with 539,610 (and...

The game last night was anything but competitive which helped make the social screen that much more entertaining. Throughout the night...

banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and...

The National Geographic Channel regularly uses both organic and paid campaigns to engage audiences on Twitter. For its film, Killing...

There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a...

Twitter debuted tailored audiences just over a month ago to give advertisers more sophisticated targeting capabilities, including...

scrapping parts of its Sponsored Stories ad product — the ads that show what other users “Like.”  It turns out, the same day a Colorado...

In an announcement to developers, Facebook said it will be sunsetting sponsored stories. Domain and open graph sponsored stories are no...

Much has been written about Facebook’s new video product, which is currently being tested by Summit Entertainment and Mindshare in the...

49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad...

As Facebook’s user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options,...

announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights...

I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but...

NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it’s only a test and involves one advertiser....

The test has involved showing Promoted Accounts in the regular user timeline on iOS and Android devices, not just in the “Who To Follow”...

Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target...

Twitter’s TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing...

For example, app marketers can target only those users with compatible OS versions and with the WiFi capability to support an app...