Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the All Google Manual Penalties Explained session with speaker Kaspar...

Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the...

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

It’s no secret that marketing and sales don’t always see eye to eye. The sales team gets mad at the marketing team for lack of leads and...

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending...

Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...

Last year, I wrote an article about eight different types of fake content and how the epidemic would hurt local search. It seems the...

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...

The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...

If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...

We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase...

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...

This is Part 1 of a three-part series. We generally think about search engine optimization in relation to humans: What queries are my...