E-commerce consumer intent and purchase behavior is a difficult story to capture and even more difficult to understand with disparate...

This is a derivative work from an image used by permission from  istockphoto According to the 2013 Internet Trends report released in May...

Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the...

The verdict is still out on how enhanced campaigns will affect advertiser costs. Many have predicted enhanced campaigns will increase...

The concept of “Native Advertising” is getting a lot of attention these days. In some circles, it’s been suggested that it may even “save...

Google’s introduction of Enhanced Campaigns is one of the most significant structural modifications to occur in the history of paid...

For nearly eight years now, I’ve been talking to marketers about the value of presenting usable content to mobile users. Throughout that...

announced a new Call to Action feature today that allows business owners to promote specific transactions directly on their Yelp business...

Digital Marketing Depot can help if you’re evaluating an agency, offering a completely updated version of Digital Advertising Agencies...

BrightEdge has raised $42.8 million in Series D funding led by venture capital firm Insight Venture Partners, along with investments from...

With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity....

With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into...

Kris is to Kim as Marketing is to Finance Image via Shutterstock Kim Kardashian and Kris Humphries were a disaster from the start – a...

Skyword’s new president, Rob Murrary Content marketing and production solution provider Skyword has appointed veteran search marketer Rob...

announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest...

I know I said I would have mobile SEO case studies this month, but I’m postponing that a  month so I can discuss two tools that will soon...

Failure is a key part of success, or at least an important step on the road to becoming successful. When the still-young search industry...

In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your...

Now that Google Glass devices are making it out into the real world through Glass Explorers, the debate has started. Are these things...

Google’s switch to an all-paid shopping search experience, featuring Product Listing Ads (PLAs), was the single largest change to the...