As it turns out, I’m not the only Search Engine Optimization (SEO) professional in the family. At 14, my daughter Chloe started creating...

As marketers wrap up their strategies for this holiday season, search engine optimization (SEO) is obviously at the top of their to-do...

At our company’s informal book club, we recently had a nice discussion of David Hand’s The Improbability Principle: Why Coincidences,...

It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of...

Keyword research is a fundamental activity for an SEO professional, and although everyone does it a little bit differently, there are a...

Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I...

The growth of mobile has become undeniable. The Google mobile-friendly algorithm update of April 2015 set off a firestorm of activity as...

Research from Google has shown that the most common response to a mobile, local search is a phone call.  Advertisers have caught on,...

It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the...

The AdWords team behind shopping ads has been very busy improving their offering, with at least 11 major new capabilities launched in the...

We’re edging ever closer to 2016, and already prediction posts are publishing. Recently, hoopla around manual link building arose when a...

Attend any SEO conference and the conversation around metrics and KPIs inevitably comes up. What should I measure? How do I calculate...

A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may...

It’s something all companies fear: You Google your brand name, and right on the first page are negative Google reviews, a low Yelp score,...

Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with...

Full disclosure: I love Bernie Sanders. I think he’s a smart, principled guy. He was also the subject of my favorite SNL skit this year;...

I love trying and testing out new keywords, but I usually forget to clean up after myself. According to Larry Kim’s article about Keyword...

With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your...

Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how...

You’ve done your basic keyword research and strategized a plan to tackle the keywords for which you want to rank. You are working that...