With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However,...

Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized...

Let’s begin by quickly talking about what an internal link is. An internal link is a link from a webpage to another resource on the same...

Starting to manage PPC isn’t easy. You make your first campaign, get some traffic, maybe even get your first conversion. Then you realize...

The latest version of Bing Ads Editor supports custom ads development for native. Instead of creating one ad to be served in both search...

We’ve come a long way since the days of unfolding a paper map across a dashboard just to plot the next move on our road trips. Though...

Why do companies invest in SEO? Is it to generate more traffic? Leads? Brand identity? All of these are good reasons to invest in search,...

I recently attended Edinburgh’s Turing Festival. (It’s a fantastic tech conference, and of course, Edinburgh is a fantastic city; you...

I am a big proponent of having multiple conversion options, especially in situations where you are selling a high-ticket item or a...

I know, I know, it’s still summer. But before you tell me to get lost, hear me out: Now is the best time to test new strategies,...

Since July 26, 2016, expanded text ads (ETAs) have been live in AdWords. This new ad format, which was launched with mobile users in...

Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to lure the...

On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and...

Yesterday, Seattle-based Moz announced it was laying off more than a quarter of its staff and refocusing the company on “what we love and...

Earlier this year, I wrote an article on Moz that talked about one of the issues big brands run into with SEO. Brands with tons of...

I’m sure that your email inbox is full of unsolicited mail, much of it spammy follow-ups. Mine sure is! I recently had the chance to test...

For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016,...

There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel,...

It’s time for my monthly column again, which means it’s time for me to jump back up on my soapbox. If you’ve read any of my past articles...

Pokémon Go, the hit new augmented reality game for mobile, has increased foot traffic to specific businesses substantially. Individuals...