Perhaps you believe that you already found the easy stuff, the “low-hanging fruit,” as it were: good keywords for your niche, optimized titles and body copy, an XML sitemap. Nevertheless, you can’t seem to break past your competitors in the Google SERPs for your most coveted keywords.
You may not have the time or resources right now to do an expensive site overhaul or to even commit to SEO long-term. You may only want a few simple tweaks that will help move the needle.
Well, look no further. You are in luck, because you won’t need years of SEO training for the following hacks. And these hacks also won’t cost you a lot of time or money to implement. You won’t even need to change significant parts of your site. Intrigued? Then let’s continue.
1. Distribute your home page’s link authority to your most important pages
Your home page naturally attracts more links than any other page of your site. A crucial part of your SEO strategy should be ensuring that link authority gets effectively directed from your home page to your most important subpages. While Google can render JavaScript and AJAX better than ever, your safest bet is plain HTML links.
You’ve probably already ensured that your most important category pages are included in the top nav. But how about including links to your most important products (or the ones that you most want to rank) in the body of the home page? If you don’t have product pages, then feature things like articles and landing pages in the body. Links in the body of a page will typically pass more link authority than navigational links, especially footer links.
Creating clear, prominent links is useful from a user experience standpoint as well, because it ensures people can easily find your best stuff quickly.
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