What’s new and cool at Google from SMX East 2016
At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...
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Up close at SMX: Using paid search and social together
From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...
Content and SEO: Building linkable content
In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links....
How do you deal with local SEO KPIs that don’t pass the smell test?
Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the...
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...
What’s the Google AdWords Health Score and how is it different from existing tools?
Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...
9 tools to help you succeed with Google SERP features
It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page...
6 reasons why SEO fails, and how you can succeed at it
Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks...
4 ways to improve your value as a strategic SEO partner
We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding...
Everything you need to know about Google’s ‘Possum’ algorithm update
For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm...
Is mobile SEO obsolete?
first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing...
Bing adds CBS Interactive to roster of syndication partners
Microsoft has partnered with CBS Interactive in a syndication deal for the Bing search network. The partnership makes Bing Ads the...
What Netflix can teach us about long-tail keyword research
Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The...
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gem
We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...
What is Google Data Studio and how can you use it?
Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the...
How to manage local listings for enterprise brands
When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of...
The immediate results of link building
In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that...
[PODCAST] Marketing Land Live #28: Shopping campaign success on Google & Bing
With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers...
The biggest Google ad updates are also the quietest
Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match....
When to end your client/link provider relationship
It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that...
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