At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...

From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social...

In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links....

Today, let’s talk about reporting local SEO results — specifically, reporting them with the tools Google provides. While proving the...

Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...

Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...

It’s no secret that Google is in a constant state of change. The “ten blue links” that used to comprise a search engine results page...

Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks...

We’ve been in “sprint mode” with one of our clients throughout the quarter. Our key point of contact with this client has been fielding...

For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm...

first started writing for Search Engine Land, President Barack Obama was just starting his first term in office, Lady Gaga was showing...

Microsoft has partnered with CBS Interactive in a syndication deal for the Bing search network. The partnership makes Bing Ads the...

Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The...

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...

Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the...

When it comes to local listings management, there’s a direct correlation between the number of listings you manage and the amount of...

In an April 2016 article on Moz by Kristina Kledzik, “How Long Does it Take for Link Building to Impact Rankings,” the author posits that...

With the holidays fast approaching, shopping season has already begun for some and others are sure to start very soon. Online retailers...

Expanded text ads. The removal of right-rail ads and the addition of a fourth text ad at the top of desktop searches. Customer Match....

It seems that everyone wants to outsource or hand off their link development. One of the most common reasons people contact me is that...