You may have heard a voice search revolution is upon us. It seems a new article pops up every day saying marketers need to drop...

I encounter many people who believe the basic blocking and tackling of search engine optimization (SEO) execution is losing its value,...

Recently, Google reported 80 percent of users churn within three months of downloading an app. Meanwhile, over on TechCrunch, a study...

Q1 and Q2 of 2017, Merkle (my employer) reported on a positive trend for advertisers that showed a decline in brand cost per click (CPC)...

Every time I conduct an in-house survey and ask my linking team, “What do you think is the hardest part of your job,” they answer, “The...

It’s never too late for New Year’s resolutions, so why not give your PPC campaigns a little New Year’s love? In this article, I’ll...

The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these...

page speed will become a mobile ranking factor later this year, right around the same time the full rollout of the mobile-first index is...

In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in...

I’d like to help you start 2018 off with a bang by earning three simple wins that will set the stage for further success and growth, not...

Google processes trillions of searches per year, which equates to billions of searches each day. How do they decide what is the most...

A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be...

It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of...

Review snippets, in which review stars appear next to your SERP listing, have long been among the most coveted rich results sought out by...

Author’s note: Besides being a customer of Ahrefs, I have no affiliation with the tool, and this is not a paid article. Ahrefs is a...

We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — and...

Links are an essential part of the internet. In the early days of the web, links were not seen as “ranking signals” but as relevant...

such as Amazon and Walmart. But these market conditions — including reduced brick-and-mortar overhead, low-cost technology integrations...

The arrival of the Pinterest Lens and Google Lens has ignited a battle for visual search engine supremacy. Beyond opening up a new...

As of December 19, 2017, “rich results” is the new name for all of Google’s special search result features and enhancements,...