It seems as though technical SEO is experiencing a resurgence in popularity. In 2016, Mike King believed that we were on the cusp of a technical SEO renaissance due to the rapid advancement of web technologies. And in 2017, interest continued to boom. Needless to say, spirits are high going into 2018 with a renewed passion for learning and the importance of technical SEO.
I love the new energy and focus, but I also realize that people have limits on their time and effort, and I wonder how far people are willing to go down the rabbit hole. The web is more complex than ever and seems to be scaling and fracturing exponentially. At the rate we’re going, I’m not sure it’s possible to keep up with everything — and I believe we will start seeing more specialization within technical SEO. increased interest in machine learning. I would like to see more tools build in things like workflow and processes, or even understanding, rather than just being data dumps, as they mostly are now.
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