The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

What if you could “retarget” the audiences of specific websites that likely have similar visitor profiles as yours? The self-serve...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

Advertisers can set up and manage Facebook dynamic ad retargeting campaigns through the Perfect Audience platform by connecting their...

To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics”...

Marketing automation continues to move beyond email drip campaigns. Today, B2B audience targeting firm Bizo launched a new version of its...

The book is dedicated to “marketers whose ideas are bigger than their budgets”. Marketing Land reached Greg Fulton, AdRoll’s head of...

Today’s marketers are laser-focused on targeting. It makes sense — the idea of picking out who is most likely to buy your product is the...

When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to...

Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across...

Small business owners don’t typically have the time or resources to design and execute cutting-edge marketing strategies; that’s the way...

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of...

new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and...

Along with the new UI, users can create Remarketing lists based on origin, demographics and behavior. The Remarketing list builder now...

You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

Forget the Grinch that stole Christmas. This year, maybe it’s ad retargeting that’s stealing Christmas, at least the surprise of what...

The curtain has been lifted. Consumers are overwhelmingly aware they are being tracked and advertised to by retailers whose sites they’ve...