With precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...

LiveRamp is designed to extend Fluent‘s capabilities in performance marketing into traditional display. Until now, Fluent has focused on...

Coming to a movie screen near you: the battle of the beacons. Last week, we reported on the rollout of beacons and beacon-based marketing...

Skimlinks provides a network of affiliate links to publishers, and then shares all that B2C intent data — such as, these users have...

For AOL, One plus One equals One. In April, the Verizon-owned company launched its ONE consolidated, programmatic platform for...

Suppose there was a data engine that could determine which devices were owned by the same individual or household, and another data...

Ad retargeting on Facebook for cars is not like it is for, say, a pair of boots. So this week, auto-focused ad tech firm PureCars...

More than two-thirds of marketers said they plan to increase their investment in programmatic advertising in 2016, according to AdRoll’s...

Since its launch in 2013, Remarketing Lists for Search Ads (RLSA) has become such an integral tool for PPC marketers that it’s hard to...

According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge on themselves and/or others...

Google’s recently released Customer Match (CM) product allows advertisers to load email addresses into audience lists in AdWords to use...

Last month, customer data management service Zeta Interactive announced it had purchased the customer relationship marketing division of...

It goes without saying that as an advertiser, the more you know about your audience, the better. When you know your customers well, you...

Affiliate marketing network Skimlinks is adding “data provider” to its resume. And it’s getting publishers into the act. Today, the...

It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware...

Every time I’m asked to deliver a presentation on “best practices in email,” it makes me sigh. The reason is simple: Most of the best...

Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...

Yext, which has primarily been a business data and presence management company, has launched Xone, a new (free) in-store beacon program...

Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down...

AdRoll’s retargeting capabilities are now integrated into Shopify’s e-commerce platform. With the Adroll For Shopify app, merchants will...