The latest Gartner Hype Cycle for Digital Marketing and Advertising report, released this week, shows that Customer Data Platforms have...

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams...

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...

In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to...

An exciting football game. Several very topical and relevant commercials. Some clever tie-ins connecting those ads to digital marketing....

SEM and Social, I made the case that search marketers should be leading the charge in pushing their (or their client’s) organization...

We’ve looked at the numbers, watched the online ads and teasers, read the tweets and Facebook posts, and we’ve chosen the winners in our...

Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious...

It’s right there, glowing on the horizon: the promise of delivering behaviorally triggered messages to consumers — contextually aware...

While Jet.com, founded by a former Amazon exec with high hopes of making it a big e-commerce player, has gotten lots of play in the...

Let me set the scene: It’s 6:30 p.m. on a Tuesday night. I’m home, my wife’s home, my kids are home. Finally, we can start to wind down...

Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug...

What does the future of marketing look like from a consumer point of view? As the Internet of Things (IoT) evolves, consumers will...

It’s the debate that rocked Twitter. Is that dress immortalized on BuzzFeed white and gold or blue and black? Brands wasted no time...

It doesn’t take much to rev up the Internet’s absurdity engine. Today, it was a pair of runaway llamas eluding capture by Sheriff’s...

The dust has settled on our 4th annual Hashtag Bowl, and it’s time to announce this year’s winners. Winners, with an “s”? Yes. As always,...

Whether you are thrilled or crushed with the outcome of Sunday’s game, the real winners are the marketers who executed clever campaigns...

Thanks to everyone who joined us during the big game. Below you’ll see the archive of Marketing Land’s live #HashtagBowl blog, where...

In partnership with Pepsi, Visa has teamed with e-commerce platform Delivery Agent to unveil the first-ever shoppable Halftime Show...

The lights going out during halftime of the 2013 Super Bowl was unexpected, but even more surprising was how one quickly composed tweet...