It’s the debate that rocked Twitter. Is that dress immortalized on BuzzFeed white and gold or blue and black? Brands wasted no time jumping onto the meme.
Gaming Related
Xbox scored a quick win asking about its controller:
So do you think this is #whiteandgold too? pic.twitter.com/C829igRjVq — Xbox (@Xbox) February 27, 2015
PlayStation echoed that, though it declared, as you might expect, for #blueandblack:
Blue and black — PlayStation (@PlayStation) February 27, 2015
Hearthstone summoned a card to settle the debate:
C'mon @Warcraft, #thedress is clearly blue. pic.twitter.com/aOc7AY1d9t — Hearthstone (@PlayHearthstone) February 27, 2015
Fashion & Clothes
Costume maker Anovos beamed up two Star Trek-related tweets:
The Mess Dress is white and gold http://t.co/X6HoS5ZOgd #StarTrek #whiteandgold pic.twitter.com/mlwcXkXSUS — ANOVOS (@ANOVOS) February 27, 2015
The dress is blue and black…with a touch of gold http://t.co/dybvtQTouT #StarTrek #blueandblack pic.twitter.com/IuPFXtgwhI — ANOVOS (@ANOVOS) February 27, 2015
Amazon decided that those who are #teamblue could make a purchase:
#TeamBlue http://t.co/b9gLZtwLWk pic.twitter.com/XqAKhNmj4X — Amazon (@amazon) February 27, 2015
JCPenney has its own dress to push:
We promise, we aren't messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold pic.twitter.com/pI92V96uLX — JCPenney (@jcpenney) February 27, 2015
Victoria’s Secret went for white and gold:
The dress is white & gold…time to get over it & watch the #VSSwimspecial!! — Victoria's Secret (@VictoriasSecret) February 27, 2015
Aeropostale just freaked out:
looking at #thedress right now… pic.twitter.com/BDsSBhQ39I — AERO (@Aeropostale) February 27, 2015
Restaurants & Food
Denny’s declared the dress doesn’t change, we do:
*stops furiously scribbling amidst dozens of coffee cups*there is no dress. it is not the dress that changes colors, it is only yourself. — Denny's (@DennysDiner) February 27, 2015
Not to let Denny’s get all the diner love, IHOP went to its pancakes for a reality check:
idk what color that dress is but pancakes are definitely gold and butter is definitely white — IHOP (@IHOP) February 27, 2015
Another food tweet, this from Totinos:
what if it isn't even a dress what if it's a portal to another dimension where colors are smells we can touch with our tongues #TheDress — Pete Zaroll (@totinos) February 27, 2015
Sports Teams
The Buffalo Sabres went with a simple tweet declaring (what I assume are) its team colors to be correct:
#BlueAndGold #Sabres — Buffalo Sabres (@BuffaloSabres) February 27, 2015
The Pittsburgh Penguins went with what player Sidney Crosby decided:
Sidney Crosby says the dress is blue and black. So, the dress must be blue and black. — Pittsburgh Penguins (@penguins) February 27, 2015
The Toronto Maple Leafs shot but maybe didn’t score with its internal debate:
We have mayhem in the Flyers crease. Presumably debate over #TheDress. #TMLtalk — Toronto Maple Leafs (@MapleLeafs) February 27, 2015
UNC Chapel Hill stuck with true colors:
Looks like Carolina blue and black to us. #thedress — UNC-Chapel Hill (@UNC) February 27, 2015
As did arch-rival Duke:
The dress is none of these colors so we move on pic.twitter.com/wJ3MLEsxck — Duke Basketball (@dukeblueplanet) February 27, 2015
But Iowa State begged to differ:
No doubt about it, #cyclONEnation can agree this dress is Cardinal & Gold! #dressgate pic.twitter.com/IlrdJoRtWN — Iowa State Athletics (@CycloneATH) February 27, 2015
As did Arizona’s Sun Devils:
White and gold pic.twitter.com/sI6R3MvpQE — Sun Devil Athletics (@TheSunDevils) February 27, 2015
The University of Michigan split the difference based on its school colors:
For those of you caught up in the great dress debate of 2015, I think we can all agree it's not white but blue & not gold but maize
San Diego State’s Aztecs just made up their own dress:
All we see are #RedandBlack. #TheDress pic.twitter.com/qAMC33QVgd — GoAztecs.com (@GoAztecs) February 27, 2015
Transportation
Hyundai asked about the colors of one of its cars:
Anyone seeing #whiteandgold? pic.twitter.com/Zd2Xj99r1R — Hyundai USA (@Hyundai) February 27, 2015
Lyft declared for #whiteandgold, keeping with its colors:
May all your Lyft rides be as golden as that dress. We're team #whiteandgold. pic.twitter.com/UH6FiWKWYB — Lyft (@lyft) February 27, 2015
American Airlines saw only silver:
White and gold, black and blue…We only have eyes for silver. #TheDress #AvGeeks pic.twitter.com/byFXj746Sd — American Airlines (@AmericanAir) February 27, 2015
Television & Entertainment
TV show Midnight went for its own colors to seek clarity:
MTV’s Catfish didn’t see that there was much to debate:
Are we all being catfished right now? The dress is obviously #blackandblue. — Catfish (@CatfishMTV) February 27, 2015
Playbill visualized white and gold:
Pretty sure #TheDress is gold and white. pic.twitter.com/FOsXsZfo1t — Playbill (@playbill) February 27, 2015
Community heard talk of a dress and looked up:
Wait, what's all this talk about #TheDress? pic.twitter.com/79FqFOv1AP — Community (@CommunityTV) February 27, 2015
SFMOMA turned to artists for an answer:
"With color one obtains an energy that seems to stem from witchcraft."—Henri Matisse#TheDress — SFMOMA (@SFMOMA) February 27, 2015
"Color deceives continuously."—Josef Albers#TheDress — SFMOMA (@SFMOMA) February 27, 2015
The Memphis Zoo thought its animals know the secret:
We see red and black. #TheDress pic.twitter.com/oiPvvsBBa9 — Memphis Zoo (@MemphisZoo) February 27, 2015
The Royals said only gold for them (though shouldn’t it be royal purple?):
Royals only see gold. #TheDress — The Royals (@TheRoyalsOnE) February 27, 2015
Good Morning America saw #TheDress as a perfect polling opportunity:
What color is the dress, America?RT for #whiteandgoldFAV for #blueandblack REPLY for #llamas pic.twitter.com/QHpnp1YaEj — Good Morning America (@GMA) February 27, 2015
And More
The Philadelphia Police just wanted to arrest the meme in its tracks:
WANTED: This dress to stop appearing in our feed (Even though we'd look simply ravishing in it) #BlueAndBlack pic.twitter.com/o7ZU3sIeL1 — Philadelphia Police (@PhillyPolice) February 27, 2015
Adobe wins being scientific with color swatches:
For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m — Adobe (@Adobe) February 27, 2015
Snoopy went for the blue and black:
Blue and black. #TheDress — PEANUTS (@Snoopy) February 27, 2015
Pinterest thought it could help:
We can help you find #thedress in #blueandblack: http://t.co/1VhBFUIaIX. Err… Or is it #whiteandgold? pic.twitter.com/BcKPNje2Uh — Pinterest (@Pinterest) February 27, 2015
Perhaps the last and ultimate word should come from Taylor Swift, that’s it’s obviously blue and black:
I don't understand this odd dress debate and I feel like it's a trick somehow. I'm confused and scared.PS it's OBVIOUSLY BLUE AND BLACK — Taylor Swift (@taylorswift13) February 27, 2015
And thanks to Becca Edwards along with others who helped us spot many of these!
Postscript by Martin Beck, February 27, 1:16 p.m. Eastern:
Brands continued to stoke the debate today, not wanting to sit on the sidelines of one of the most viral sensations in Internet history. The original BuzzFeed post was shared about 16 million times and now has racked up more than 28 million. Twitter reported more than 11 million tweets about the topic in less than 20 hours. So the fear of missing out on this one is apparently very strong.
Here are some of the more notable second-day efforts (and a couple that we missed last night).
Oreo poked fun at itself for being late to game:
Fashionably late? #TheDress pic.twitter.com/qGVecgt4mz — Oreo Cookie (@Oreo) February 27, 2015
Snickers offered an antidote for obsession:
Hey internet, you obsess over a dress when you’re hungry. #DressGate #BlackandBlue #WhiteandGold #EatASNICKERS pic.twitter.com/5Tc20A06GF — SNICKERS® (@SNICKERS) February 27, 2015
Papa John’s also tried to shift the discussion to food:
Debate #thedress all you want, everyone agrees on pizza. pic.twitter.com/EkpVicsPvz — Papa John's Pizza (@PapaJohns) February 27, 2015
As did Olive Garden:
Whether you're #TeamWhiteandGold or #TeamBlueandBlack — everyone is on #TeamBreadsticks. #TheDress pic.twitter.com/P04bjXgzED — Olive Garden (@olivegarden) February 27, 2015
And Dunkin’ Donuts, the Food Network and Domino’s Pizza:
Doesn't matter if it’s blue/black or white/gold, they still taste delicious. #thedress pic.twitter.com/Oq8srrAKnd — Dunkin' Donuts (@DunkinDonuts) February 27, 2015
This cheesecake is black and blue: http://t.co/Prys8yiY0P. Or is it?! pic.twitter.com/PtNMeQZVSg — Food Network (@FoodNetwork) February 27, 2015
This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI — Domino's Pizza (@dominos) February 27, 2015
Subway suggested an alternate item of apparel:
Blue, obviously #thejeans RT @samir Which brings us to the most important question, what color are these jeans? pic.twitter.com/eeQtYI2I72 — SUBWAY® (@SUBWAY) February 27, 2015
Tide claimed the issue can be settled by proper laundry technique:
Looks like a problem when you don’t use Tide Plus ColorGuard. #TheDress #DressGate pic.twitter.com/yvUudF50mt — Tide (@tide) February 27, 2015
Samsung and L’Oreal Paris hedged their bets — pick either color, just pick our product:
Blue. Black. White. Gold. We see them all. #GalaxyS5 #TheDress pic.twitter.com/feXKWkSQeG — SamsungMobile (@SamsungMobile) February 27, 2015
You don't need to pick a side. #thedress pic.twitter.com/DsL5Y4vet1 — L'Oreal Paris USA (@LOrealParisUSA) February 27, 2015
And the best of the rest:
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk — LEGO (@LEGO_Group) February 27, 2015
Proud to be black & white, or is it white & black? #TheDress—Drinkaware.ie pic.twitter.com/Turyk9zYfc — Guinness Ireland (@GuinnessIreland) February 27, 2015
Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0 — Behr Paint (@BehrPaint) February 27, 2015
The dress is blue and black. #thedress #teamblueandblack pic.twitter.com/J822wJAvWb — Snapple® (@Snapple) February 27, 2015
I think the dress is actually orange. #TheDress pic.twitter.com/M2wEUAaGnw — Whataburger® (@Whataburger) February 27, 2015
I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress — Skittles (@Skittles) February 27, 2015
No filter. #TheDress pic.twitter.com/U1A8A6pNsd — Miller Lite (@MillerLite) February 27, 2015
It's not the color of #TheDress that matters, it's the #party you wear it to. — Party City (@PartyCity) February 27, 2015
#TheDress looks silver and blue to us. — Coors Light (@CoorsLight) February 27, 2015
Trust us, #TheDress is white. — Clorox (@Clorox) February 27, 2015
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