Fahad HJan 25, 20171 min readTime’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-basedPurchased by Time, Inc. last February, ad tech company and Myspace-owner Viant has been focused on developing a people-based platform...
Fahad HApr 28, 20162 min readExperian launches PII-matching audience targeting platform to reach 85% of the USExperian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...
Fahad HFeb 11, 20162 min readTime Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And GoogleToday, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates...
Fahad HJun 12, 20131 min readMySpace Launches New iOS App That Puts Music & Connections FirstEarlier this year, the revamped MySpace launched on the heels of a Justin Timberlake single. Today MySpace has launched a new iOS app...
Fahad HMay 21, 20133 min readPew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram AdoptionTeenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have...
Fahad HJan 15, 20132 min readA New MySpace Relaunches (Again) On The Back Of Justin Timberlake’s First Single In 7 YearsWith big news on the Facebook front, MySpace picked tough day to get traction around their new product. However, they did muster up one...
Fahad HSep 25, 20121 min readMySpace Is Back. Again. This Time With A Super Sleek Music-Oriented LookIt’s been four years since MySpace has been relevant as a social network. Despite the mass community exodus to other social networks, the...
Fahad HMay 8, 20123 min readMySpace Settles FTC Charges Related To Sharing User Data With AdvertisersThe FTC says MySpace misled “millions of users.” MySpace has agreed to a settlement with the FTC over the charges, which has the company...
Fahad HMar 19, 20123 min readHow Real Is Social Media Fatigue?How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along...
Fahad HDec 16, 20111 min readHitwise UK Chart Shows MySpace’s Precipitous DeclineHitwise’s rankings of the Top 10 UK Social Networks and Forums. That news alone probably isn’t very surprising; anyone familiar with the...