Time’s Viant buys ad tech veteran Adelphic, creating ‘first DSP owned and operated by a people-based
Purchased by Time, Inc. last February, ad tech company and Myspace-owner Viant has been focused on developing a people-based platform...
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Experian launches PII-matching audience targeting platform to reach 85% of the US
Experian is best known as one of those bureaus that makes sure you’re a good credit risk for a new loan. But its Marketing Services arm...
Time Inc. Acquires Myspace-Owning Viant, Readies To Battle Facebook And Google
Today, Time Inc. announced it has acquired ad tech firm Viant, owner of Myspace. This deal, according to Viant’s top executives, creates...
MySpace Launches New iOS App That Puts Music & Connections First
Earlier this year, the revamped MySpace launched on the heels of a Justin Timberlake single. Today MySpace has launched a new iOS app...
Pew: 94% Of Teenagers Use Facebook, Have 425 Facebook Friends, But Twitter & Instagram Adoption
Teenagers use Facebook by far more than any other social media site and have over 400 friends on it. But Twitter and Instagram have...
A New MySpace Relaunches (Again) On The Back Of Justin Timberlake’s First Single In 7 Years
With big news on the Facebook front, MySpace picked tough day to get traction around their new product. However, they did muster up one...
MySpace Is Back. Again. This Time With A Super Sleek Music-Oriented Look
It’s been four years since MySpace has been relevant as a social network. Despite the mass community exodus to other social networks, the...
MySpace Settles FTC Charges Related To Sharing User Data With Advertisers
The FTC says MySpace misled “millions of users.” MySpace has agreed to a settlement with the FTC over the charges, which has the company...
How Real Is Social Media Fatigue?
How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along...
Hitwise UK Chart Shows MySpace’s Precipitous Decline
Hitwise’s rankings of the Top 10 UK Social Networks and Forums. That news alone probably isn’t very surprising; anyone familiar with the...
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