DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution
With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity....
With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity....
Small businesses have traditionally been limited to advertising and promotion on Foursquare via discounts and other specials that only...
Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25,...
Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the...
I know I said I would have mobile SEO case studies this month, but I’m postponing that a month so I can discuss two tools that will soon...
UberMedia has launched UberAds, a mobile ad platform that cross references public social media signals with geo-location data to deliver...
The display ad industry has been beset by pressure from media buyers and advertisers to serve ads that are actually viewable by...
Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg’s first...
Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer...
Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have released some additional findings about the use of mobile devices in...
I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since...
Pinterest is upping its mobile game by adding more mention, notification and search features to its iOS and Android apps. Now including...
Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4...
Unfortunately, we won’t hear from SEO guru Matt Cutts this year at I/O. He formerly presented a session on SEO at Google I/O each year,...
It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much...
The WSJ describes one of the two smartphones as a having a 3-D screen: One of the devices is a high-end smartphone featuring a screen...
When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines appeared, suggesting that Google was “taking over...
On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search...
Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...
report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on...