
Foursquare Testing Promoted Listings With Select NYC Small Businesses
Small businesses have traditionally been limited to advertising and promotion on Foursquare via discounts and other specials that only...

Google Glass Diary, Part 5: Why Brands Must Give Users Control
Google Glass means checking tweets every freaking minute. I turned the Twitter app off very quickly. — Jeremiah Owyang (@jowyang) May 25,...

Amazon Gives Developers New App Engagement Reports To Track Key Metrics
Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the...

New Tools Bring Major Changes To Mobile SEO
I know I said I would have mobile SEO case studies this month, but I’m postponing that a month so I can discuss two tools that will soon...

Bill Gross, Founder Of Pioneering PPC Search Engine GoTo, Launches UberAds Mobile Ad Solution
UberMedia has launched UberAds, a mobile ad platform that cross references public social media signals with geo-location data to deliver...

iAd Becomes First Mobile Ad Network To Earn Media Ratings Council Accreditation
The display ad industry has been beset by pressure from media buyers and advertisers to serve ads that are actually viewable by...

Facebook’s Parse Tool Will Strengthen App-Developer Ties
Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg’s first...

The 5 Most Common Pitfalls In Mobile App Marketing
Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer...

Study: 77 Percent Of Smartphone-Driven Retail Purchases Happen In Stores
Mobile Path to Purchase” research, Nielsen, xAd and Telmetrics have released some additional findings about the use of mobile devices in...

Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature
I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since...

Pinterest App Gets New Mention, Notification & Search Features
Pinterest is upping its mobile game by adding more mention, notification and search features to its iOS and Android apps. Now including...

Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of
Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4...

Hints About The Future Of Mobile Search At Google I/O 2013
Unfortunately, we won’t hear from SEO guru Matt Cutts this year at I/O. He formerly presented a session on SEO at Google I/O each year,...

Infographic: Mother’s Day & The Mobile Purchase
It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much...

Amazon Developing Not One But Two Smartphones — WSJ
The WSJ describes one of the two smartphones as a having a 3-D screen: One of the devices is a high-end smartphone featuring a screen...

With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices?
When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines appeared, suggesting that Google was “taking over...

Google Glass Diary, Day 1: Getting Started With Google Glass
On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search...

Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices
Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote...

Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting
report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on...
























