
Digital Audit: What To Keep, What To Discard & What To Change For 2014
It’s never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive...

It’s 2014 — Is Your Content Mobile Ready?
Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact,...

State Of Marketing Report: Conversions, Brand Awareness & Behavior-Based Data Top Priorities In
ExactTarget’s newly published 2014 State of Marketing Report claims 98 percent of marketers plan to increase their budgets in the new...

Merging Massive Data Sets
You have a hot date lined up and your eyes are set on the perfect little black dress (LBD) to buy from a local store. Just one small...

YP Buys Local-Mobile Ad Platform Sense Networks
Sense Networks for an undisclosed amount of money. Sense Networks was founded in roughly 2003 and evolved into a data aggregator and...

Mobile Affiliate Sales Hit All-Time High Of 27% In December, Affiliate Window Says
That’s almost double the 14.77 percent that mobile sales accounted for in January 2013. In fact, when we last checked in with Affiliate...

Today’s Methods Help Us More Aggressively Compete
Even fairly recently, a marketer or agency might tell you that the top focus of the media lead was to build and optimize the right plan...

Our 10 Most Popular Mobile Marketing Columns Of 2013
QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns...

Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence
Needless to say, digital marketers go where consumer interest is strong and, in 2013, that meant smartphones and tablets. There’s so much...

Tablets Poised To Overtake Smartphones As Shopping Device Of Choice
When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They’re...

Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]
49 percent of all ad revenues for the quarter — up from 41 percent in Q2. eMarketer today released its latest report on US digital ad...

New To Mobile SEO? 5 To-Dos To Help You Start 2014 With A Bang
Even though I made a resolution at the beginning of the year to stop talking about responsive web design and SEO, many readers asked me...

Google Is Most Visited Site Of 2013, Despite Big Drops In Desktop Traffic [Nielsen]
Google was the most popular web brand of 2013, with an average monthly audience of almost 165 million unique visitors. That’s according...

Mobile/Location-Based Marketing Predictions For 2014 From 10 Experts
While I plan to do another “trends” post in early January (see what I had to say for 2013), in this post, I’ve asked several of my...

Google’s Official Mobile Webmaster Checklist & Videos
posted on the Google Webmaster Blog that they have published their official checklist for mobile website improvement today. The checklist...

Mobile Messaging: Essential Advice For A Successful Mobile Marketing Platform
If you have a roadmap for your mobile marketing initiatives (and you should), it must in almost all cases include a mobile messaging...

Listen Up Email Marketers: With 38% More Email Opens, Black Friday “Officially” Your Big
38 percent more email opens occurred on Black Friday compared to Cyber Monday’s email open rates. According to a post on the company’s...

Will Measurement Shortfalls Hinder The Growth Of Multi-Screen Marketing?
Mobile is taking over nearly every facet of consumer life as we know it, and there’s no slowing down in sight. The Association of...

Record-Setting Cyber Monday: Sales Rise 18 Percent, Mobile Drove A Third Of Orders
The latest data from e-commerce reporting firm Custora Pulse shows this Cyber Monday was the biggest day in e-commerce history. Online...