Brands and marketers are increasingly becoming aware of the importance of content. Unfortunately, this greater insight does not always...

Leanplum, a mobile marketing and conversion platform, has announced a Series B funding round totaling $11.6 million. This round includes...

Shareholders who made the pilgrimage to Walmart’s annual meeting in Fayetteville, Arkansas, came away with one big message from CEO Doug...

In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced...

Most mobile marketers today are using location-based advertising. That’s a key finding from a new survey of marketers from mobile ad...

On average, we gaze at our smartphones around 220 times a day and pick up our devices a whopping 1,500 times a week. With some 2.1...

Ad Age is reporting that Google has pulled several apps from the Play Store after the release of a report on in-app ad fraud on Thursday....

Very often smartphone users click a link to a mobile Web page and are confronted by a interstitial promotion asking them to download the...

Forensiq says its fraud detection platform identified more than 5,000 mobile applications committing ad fraud while monitoring for...

According to mobile marketing firm Pure Oxygen Labs, 20 percent of Internet Retailer’s top 500 mobile retailers have adopted responsive...

I’ve got good news and bad news (or no news at all if you’ve been paying attention!). The good news: Mobile success is more attainable...

With a larger global audience, it’s no surprise that Android app downloads lead iOS. What’s more surprising is that iOS continues to...

360b / Shutterstock.com When Snapchat announced it was opening up geofilters to brands as part of its ad platform, it said that snaps...

Today, most marketers will state that mobile is one of their top priorities. However, when you dig deeper, you discover that many mobile...

Bloomua / Shutterstock.com Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online...

Source: Sizmek Before assuming advertisers have moved past Flash, notice in the chart above that there were more Flash mobile ad...

According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. Named RideWith, it will match riders...

Getting inside the minds of the retail customer and influencing them at the right moment during their buying journey is no new challenge...

The term, similar to “big data,” is becoming so overused that it has started to lose its meaning. Some might wonder if mobile first...

For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for...