For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success....

No one can predict the future, but smart marketers come pretty close. Using big data and machine intelligence to gauge the possibility of...

This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to...

Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and...

We are approaching the end of another year, and with that comes time for reflection on how far we’ve come in the last 12 months and...

I’ve written a lot about thinking beyond the download and instead focusing on mobile app engagement. I’m a big believer in finding ways...

Advertisers and publishers have no choice but to go “LEAN” — lightweight, encrypted, AdChoices-supported and non-invasive. Why? There’s...

You are probably like me and don’t want to read another article about marketing lessons from the recent US election, but a number of...

With video expected to feature in 80 percent of consumer internet traffic by 2019, it’s no wonder traditional advertising budgets are...

What is the future of paid search buying? Will the search engines or bid management platforms release an innovation that transforms how...

There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National...

The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this...

Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing...

Over the past several years, B2B CMOs have been earning a seat at the executive table by demonstrating their ability to contribute to...

In 1908, Hamptons Magazine made a bold prediction: “When the expectations of wireless experts are realized, everyone will have his own...

The number one B2B challenge for marketers is the inability to successfully integrate disparate technologies into a unified platform,...

One thing is for sure: there’s no shortage of data in today’s world of marketing. And where there’s data, there’s often analysis. But if...

While Account-Based Marketing (ABM) is not a new concept, it’s regained popularity among B2B marketing and sales professionals. They have...

Digital dominates modern life. From smartwatches to home-monitoring systems, we find ourselves turning to the internet and digital...

Often, live chat is viewed as a customer service tool — or, even worse, a pesky sales pop-up. In my opinion, though, while live chat can...