Bitly, which makes its living by turning long links into short ones, is today adding channelization. Called Bitly Campaigns, the new...

Like parents with young children, marketers with marketing technology can see a new level of maturity in each new holiday season. As we...

You would probably rate a robocall during dinner as annoying. Now let’s suppose you’ve got a large marketing operation set up to field...

The good news: some marketing platforms that target this market offer freemium levels without a time limit and/or inexpensive plans. Here...

Adobe is today getting more serious about being a data matchmaker. The San Jose, California-based company announced the availability of...

In September, B2B targeting company Demandbase acquired data provider WhoToo. Today, Demandbase announced a new B2B Data Cloud, whose...

The acquisition of email marketing firm Constant Contact by web hosting company Endurance International Group, announced earlier this...

As its name suggests, Infer has made its living by generating data-driven inferences about which people and companies could become good...

Ad revenue optimization start-up AdPushup has launched an A/B testing tool for publishers, including those using Google AdSense. The...

When it comes to digital tools, marketers have an overabundance of several thousand choices. To help navigate these possibilities,...

Ken Wolter / Shutterstock.com Zeta Interactive — co-founded by ex-Apple CEO John Sculley — announced today that it has acquired the...

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. In its ongoing efforts to attract more advertising dollars from big brands,...

Are you looking for free or low-cost tools that will dramatically change how you market online? This week at MarTech Europe, Matt Lerner,...

Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that...

This is the first marketing cloud “to bring together in a big way a single digital platform” that stores data in a fully integrated DMP,...

For brands and agencies to keep up with the constantly evolving consumer landscape, they need to be on the leading cusp of innovation —...

Less than a year ago, a study from Pew Research Center revealed employees with online access rated email as their most important working...

According to the announcement, the new plan contains all the features of Wistia’s “Free,” “Basic” and “Pro” offerings — including video...

Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers...

Inbound marketing and sales software provider HubSpot released its Q2 2015 revenue earnings today, reporting $42.9 million for the...