There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color...

Google has now rolled out the free version of its reporting tool, Data Studio, globally and made several improvements to the tool,...

Facebook is finally phasing out Atlas, the ad server and measurement platform that it acquired from Microsoft in February 2013 and has...

Even if you don’t have one, you might have heard about Customer Data Platforms (CDPs). It’s a “marketer-managed system that creates a...

Running rad nurture campaigns or leveraging savage predictive intelligence ensures we’re doing it right, while deploying only...

Customer success platform Totango is the latest vendor to offer a bot as a conversational interface to data. This week, the San Mateo,...

The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took a step toward more complete mobile coverage...

In its second acquisition announcement in two weeks, social media management platform Hootsuite said this week that it has purchased...

Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...

It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could...

To build a marketing campaign employing influencers, a brand first must find the right ones. Usually, brands locate influencers by...

Online self-service is great, in theory. In practice, it often means you’re spending way too much time trying to find the answer to your...

Facebook’s rival to Google Analytics has piqued developers’ interest, though it’s unclear to what extent it’s been able to sustain that...

In their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform...

Mobile analytics firm Adjust has now entered its next stage of life. The company, founded in 2012 to track user installs of mobile apps...

In a sign of the evolution of conversational bot platforms, PullString is now allowing marketers to choose from several third-party...

From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...

With many people watching television on the web these days, audience measurement service Nielsen launched its Digital in TV Ratings in...

For most of this planet, Area 51 is known as a place where engineers may be unraveling some out-of-this-world technological secrets. For...

NewsWhip tracks how stories spread on social media, a critical factor for publishers these days. To give publishers and others more...