In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing...

In 2014, Lithium acquired Klout, the online reputation service, for what Fortune magazine reported was a $200 million price. The...

multiple sources reported in the past week. Marketers use the IDs to pull cross-platform measurement data from Google’s DoubleClick...

Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be...

announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in...

Over the last year, Sprinklr has repositioned itself as a customer experience cloud, centered around its former role as a social media...

manifesto calling for brands to put their customers first when processing data. The global group issued its plea today, a little over a...

That background hum you may soon hear is all those voice-controlled devices responding to their human masters, as voice interaction...

Facebook’s predictive ad service tool will make it possible for advertisers to build campaigns beyond user demographics and preferences,...

6sense, which helps marketers generate and manage B2B leads and accounts, announced earlier this week it has completed the purchase of...

YouTube is closing off access to third-party ad serving and pixel tracking globally, just ahead of the date when the European Union’s...

Currently in beta, Reach Planner in AdWords is designed to help media planners and advertisers forecast the reach and frequency of video...

GDPR), time is running out. When the sweeping European Union (EU) legislation goes into effect on May 25, entities that process the data...

Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...

Experience may be a subjective thing, but London-based Decibel has launched a platform to score its digital embodiment. The new Digital...

Adobe offered a deluge of announcements about its Experience Cloud last week at its annual Summit in Las Vegas. Perhaps the most...

more and more well-known traditional brands shutting their doors. There’s no shortage of thoughts as to why this is happening (retail...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...

Artificial intelligence is being employed by many chatbots, but Helpshift is now out with what it says is the first AI specifically built...

Marketers often determine which full-page design works best for driving traffic and sales. Paris-based ContentSquare goes one additional...