You know that any report on bad bots is not going to be optimistic when it starts with a comparison to Pearl Harbor. In fact, the fourth...

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started...

In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from...

Why can’t digital ad and marketing campaigns be repurposed, the way you might reuse page templates from a website? That’s the idea behind...

From Consensys’ white paper on blockchains While the jury is still out on Bitcoin’s contribution to civilization, the digital currency...

The big marketing clouds are still catching up in mobile marketing. Last week, Oracle took a step toward more complete mobile coverage...

It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could...

Online self-service is great, in theory. In practice, it often means you’re spending way too much time trying to find the answer to your...

In a sign of the evolution of conversational bot platforms, PullString is now allowing marketers to choose from several third-party...

From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...

links Let’s say you create a mobile app. And you get it accepted into Apple’s and Google’s app stores. Now what? There are zillions of...

MailChimp graphic, depicting creation of a Facebook ad. Someday soon, MailChimp may have to change its name. That’s because the email...

In 2010, data warehouse/analytics provider Teradata bought marketing software company Aprimo, to help jumpstart its integrated marketing...

Links Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given...

The last thing marketing tech needs is another buzz term. But one recently-emerged concept — Real-Time Interaction Management (RTIM) — is...

This week at the National Retail Federation (NRF) show in New York City, Adobe announced several new initiatives to improve...

The Tech Lab at the Interactive Advertising Bureau (IAB) has made its first acquisition for a new Tool Repository. The Lab announced late...

Even a Jewish guy like me knows that Santa — trying like everyone else to satisfy his customers — can barely keep up. Like many of us,...

Instead of shoeboxes of photos, many businesses employ specialized software to manage their images. These Digital Asset Management (DAM)...

Twin Design / Shutterstock.com Amazon made two announcements last week to grow its adtech business and make its shoppers’ data available...