Perhaps you’ve just recently gotten your head around new terms like “header bidding,” “machine learning” or “growth hacking.” Well, time...

This holiday season is set to break a new record, with online sales reaching beyond $100 billion, according to Adobe’s recent...

Adobe is out this week with its next-generation tag management platform. Called Launch and built into the Adobe Cloud Platform, it is...

New blockchain-focused startups are springing up right and left, but this week an established mobile measurement firm is jumping on the...

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...

Persado is the kind of tool that can make copywriters and other creatives nervous. Founded in 2012, it employs artificial intelligence to...

Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is...

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...

Finding new things to buy on your smartphone can be a painful experience, as you browse large product catalogs through that small screen....

The Marketo logo How does Marketo’s recently released ContentAI differ from its previous content recommendation? Group VP Matt Zilli told...

This week, a Boston-based company reached its $15 million funding goal to develop a blockchain-assisted platform to store user profiles...

Robert Scoble wearing glasses that are displaying 360-degree video from the camera he’s holding Fasten your seatbelts. Those weren’t the...

The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout...

You’re pushing a grocery cart down an aisle in Walmart, and you pause to grab and toss in a bag of candy. Just another day at the store,...

In marketing — as in life — it’s not about the destination as much as it’s about the journey. Which is why research firm Forrester...

It’s a good week for data marketplaces. Salesforce has opened up availability to its second-party data marketplace, while content...

MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy...

Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem,...

The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last...

In 2015, RevJet launched its Creative Side Platform (CSP) for creating and testing online ad variations at scale. This week, the San...