
Study: Email Lands More Customers Than Facebook Or Twitter, But Still Fewer Than Organic Search
report from marketing software provider Custora found that customer acquisitions gained via email marketing has quadrupled since 2009,...

New Google Analytics Feature Lets Advertisers Import AdWords Cost Data Into Attribution Model Compar
today that they will be rolling out a new Google Analytics feature that allows advertisers to import Adwords cost data into the...

Google Analytics Now Offering Unclicked Display Ad & Video Ad Impression Reports
launched new display ad and video ad impression reports, giving advertisers a look at how unclicked ads impact the conversion path. Using...

Google Analytics Administration Page Gets A New Look & Feel With Upgraded Settings
Analytics announced today a new administration landing page with upgraded settings that is scheduled to launch during the coming weeks....

What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces
Curalate, brand images on Pinterest are 23 percent more likely to receive a repin if the image does not contain a face. Using custom...

SEOMoz Undergoes Major Rebrand – Changes Name To Moz & Launches New Analytics Software
announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest...

Amazon Gives Developers New App Engagement Reports To Track Key Metrics
Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the...

Transformative Analytics — Envisioning The Next Generation Of Social Media Marketing Tools
Aero Press and the Vitamix. I love them both. The Aero Press is a convenient way to make a great cup of morning coffee. It helps me...

Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens
Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on...

Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality
Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the...

Google Viewability Metrics Prove Viewable Ads Are 21 More Times Likely To Be Clicked
announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released...

Google Analytics Dashboard Gets 4 New Real-Time Widgets
announced today, four new real-time widgets that can be plugged into any new or existing Google-Analytics Dashboard, marking the first...

Report: Automotive Sector Saw a 377% Increase In Social Video Shares This Quarter
Unruly released a Social Video Quarterly Report for Q1 2013 today, the first in a new series of quarterly reports measuring social video...

SimilarWeb Competitive Analysis Tool Shows Traffic Insights By Source; Launching Pro Service
SimilarWeb.com, the web traffic intelligence tool from SimilarGroup aims to set itself apart from other competitive intelligence and web...

Quantcast “Compare Sites” Feature Back Up With Expanded Options
vanished. Today, we got word that the feature is back up and updated. The Quantcast Compare Site feature now allows site traffic...

Quantcast “Compare Sites” Feature Disappears, Company Says Will Return
Quantcast is the ability to compare metrics like traffic for two different sites against each other. Make that “was” one of my favorite...

Curalate Adds Instagram Analytics, Expands Beyond Pinterest
In a news release, Curalate says that 70 percent of social media conversations are using images, making it more important for brands and...

Vine Analytics Already? Yep. And Free, Too
The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically...

Applause.com Launches Analytics Tool For Mobile Apps
Oh, and it’s free, too. It’s called Applause, and it’s a new tool just announced by uTest, the same company that previously created...
























