
Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
The dust is still settling after Amazon announced its plans last week to spend almost $14 billion for Whole Foods and its chain of 400+...

What marketers need to know about the Apple WWDC announcements [Podcast]
Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers...

The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast]
What can a teenager possibly learn from selling tickets to a public beach? A lot, says this week’s special podcast guest, Alicia Tillman....

Behind the scenes of the Martech 5000 Landscape [Podcast]
It’s no secret that the martech industry is growing like crazy. Just look at how Scott Brinker’s annual martech landscape infographic has...

[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
The Google news was fast and furious this week, with numerous announcements coming from its annual developers’ conference, Google I/O...

Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]
Google is having a rough year. Extremist and hyperpartisan videos have made the term “brand safety” mainstream, as major advertisers...

Facebook’s F8: Everything you need to know [Podcast]
So much Facebook news this week, right? Where do you begin trying to figure out what happened at its annual developer conference, F8, and...

Local search ranking factors: What’s working in 2017 [Podcast]
So you want to win in local search this year? Yep, so do millions of small- and medium-sized businesses. And so do all those huge...

The Path to CMO with Taco Bell’s Marisa Thalberg [Podcast]
Taco Bell has become one of the most creative and respected big brands around. The company has run several unique and clever marketing...

The hype and reality of artificial intelligence [Podcast]
It’s one of the hottest terms in marketing today: artificial intelligence (AI). It seems like almost everyone in the martech space is...

SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]
SMX West was buzzing this week, and much of the conversation was about Google’s recent change to how exact match keywords will work in...

About.com CEO: What we’ve learned in pivot from one-site-fits-all to several vertical sites
It’s not every day that you find a veteran website publisher willing to share details about their marketing strategy, from SEO to social...

MEC’s Noah Mallin: For advertisers, Snapchat has ‘tremendous promise’ [Podcast]
Industry reaction to Snap’s recent IPO — and the sharing of important user metrics that it demands — has been mixed. It’s still growing...

[Podcast] Marketing Land Live #46: Snap’s IPO, YouTube TV and more
All eyes were on Snap this week, as the parent company of Snapchat had a successful IPO on Thursday that immediately valued the company...

[Podcast] Marketing Land Live #45: What are haptic ads with Josh Stivers of Immersion
Imagine you’re watching a scary trailer for the latest big Hollywood horror movie on your smartphone. It’s dark. Rain is pouring down....

[Podcast] Marketing Land Live #44: A Super Bowl / Hashtag Bowl recap with Brandwatch CMO Will McInne
Super Bowl LI is in the books, and from a marketing perspective, it’ll be remembered as the event where several brands went political...

[Podcast] Marketing Land Live #43: Cool, creepy and contemporary — Super Bowl LI ads hit the w
Marketing Land’s annual Hashtag Bowl is just a few days away, and a flood of Super Bowl ads have finally been released online. Some...

[Podcast] Marketing Land Live #42: How does marketing work in the age of Amazon Echo & Google H
You’ve seen the numbers: Amazon sold an estimated 3+ million Echo devices just during the 2016 holiday shopping season, marking a 60...

[Podcast] Marketing Land Live #41: The Path to CMO with NPR’s Meg Goldthwaite
It was just last month that NPR named a new Chief Marketing Officer, Meg Goldthwaite, who joined the non-profit media organization after...
























