All eyes were on Snap this week, as the parent company of Snapchat had a successful IPO on Thursday that immediately valued the company above non-tech stalwarts like CBS, Delta Airlines, Target and others. But there are legitimate questions about the future of advertising on Snapchat and how well the social platform can continue to monetize its userbase. In this week’s episode of Marketing Land Live, we talk about what Snap’s IPO might mean for digital advertisers and some of the hurdles the company may have to overcome to attract more ad dollars.
Other topics this week include the announcement of YouTube TV and how video advertising will work when it launches, and the relationship between fake news/hyperpartisan web sites and the Google Display Network.
This week’s show, which includes Marketing Land’s Ginny Marvin and Tim Peterson, runs a little more than 37 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
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