The central dilemma facing modern marketers can be summed up in two words: Infinite power. That dilemma percolated throughout...

People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has...

Let’s assume that software bots continue to proliferate, grow more intelligent and capable, and even generate a bot-to-bot ecosystem,...

The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing. “It’s many...

For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...

It seems like nearly every marketing tool or platform these days is happy to tell us how smart it is. Whether described as artificial...

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized...

Marketing software has been evolving toward the goal of one-to-one marketing, says Engagio CEO and co-founder Jon Miller. Miller, who...

Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide...

The civilized bot has arrived. As bot makers begin to differentiate their wares, customer communications platform Intercom is out this...

A robotic lawn mower If you think you’ve finally gotten a handle on customer engagement, buckle up. That’s because “automation is...

This week, Salesforce is giving eyesight to its Social Studio. Social Studio is the social management tool in the company’s Marketing...

Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers. Demandbase helps marketers...

Images have become central to social conversations, and social intelligence platform Crimson Hexagon has boosted its image analysis to...

If and when autonomous vehicles arrive, it’s difficult to envision anything more frightening than a massive tractor-trailer truck...

Compliance-at-scale is a growing need for marketers, given the Federal Trade Commission’s rulings on influencers and the coming of the...

Facebook announced Monday that it was acquiring for its Messenger platform an intelligent agent called Ozlo, created by the Palo Alto,...

Zeta Global — co-founded by former Apple CEO John Sculley — has taken another step in its quest to become a marketing platform that can...

If you take comfort in knowing that we’re a long way away from the day when computer systems recognize a beautiful photo, you might want...

Linqia is out this week with a new version of its platform that it says offers the first predictive analysis of influencers’ performance....