While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements of their...

Online reviews can make or break a small company, which is why their marketers often keep a close eye on them. LA-based startup...

Now, after a successful two-year run with VR data visualization app DatavizVR, the duo is looking to expand its capabilities with a...

Datorama’s platform helps marketers make sense of diverse data, providing unified insights across different data feeds from a campaign —...

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...

As the focus of the Chief Marketing Officer shifts toward customer-centric, data-driven and performance-led campaign initiatives, the...

Auto ads this morning — a new ad format that could potentially increase publishers’ revenue by finding placements that might otherwise go...

It’s getting difficult to remember back to the time when marketers didn’t have prediction engines that could forecast if this person or...

Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key...

The growth of the Internet of Things (IoT) has meant that more and more customers are becoming hyperconnected across multiple devices...

Machine learning has become essential to digital marketing because it allows the generation of predictive models from past data. These...

Personalization has been an agenda item for marketers for years, but it’s not easy to achieve. Sure, you can build personas and create...

many new tools and platforms. So what does 2018 have in store for AI?  I asked some marketers to find out. Speak up, Alexa Gregg Johnson,...

Adobe Campaign in early 2018. Kristin Naragon, director of product marketing at Adobe, told me that the added feature will simplify the...

“Things usually get worse before they get better.” “It’s always darkest before the dawn.” Whether it’s the valley of the shadow of death...

When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device. Such a...

American Express (Amex) tracks about a trillion dollars in annual spending. This week, it is announcing a new effort with data service...

In April, San Francisco-based Protagonist launched an AI-powered platform that looked at online articles and comments to find the...

Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers. These consumer...

Finding new things to buy on your smartphone can be a painful experience, as you browse large product catalogs through that small screen....