
An Open Letter On “Super Firm” Failure And Composure
Failure is a key part of success, or at least an important step on the road to becoming successful. When the still-young search industry...

Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised
Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high...

Apple Climbs To Sixth Place On Fortune 500 List, While Facebook Makes Its First Appearance
posting higher than expected profits in 2012, Apple ranked No. 6 on today’s 2013 Fortune 500 list. Not only was this Apple’s first time...

Cookie-Stuffing Could Land eBay’s Top Two Affiliates In Jail
in-depth article about the ongoing legal cases that could land eBay’s two biggest affiliates in jail soon on charges of wire fraud. If...

Silverpop Snares $25 Million In New Funding To Fuel Growth
Email and behavioral marketing technology provider, Silverpop, has raised $25 million in The company says it will use the money to fuel...

Mayer, Sandberg, Systrom Make TIME’s Top 100 List For 2013
2013 Time 100, the magazine’s annual attempt to list the most influential people in the world. There’s no ranking involved — it’s not a...

Shopping.com Rebrands As eBay Commerce Network: What It Means
Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to...

The New SEO = Social Engagement Optimization
The concept of search dates back to the days of cavemen searching for food. So does social interaction and the exchange of information,...

Marin Software Officially IPOs: Stock Up 20%
Marin Software, one of the leading search and social marketing platform providers, has officially IPO’ed this morning at The New York...

What’s Behind The Business.com Relaunch: 5 Questions With CEO Tony Uphoff
recently launched a new brand, a new website and new products that aim to extend the company’s appeal to both B2B marketers and buyers....

Federated Media Publishing’s Founder Returns To Helm, As CEO Deanna Brown Moves On
stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in...

How To Prepare For A Career In Internet Marketing: A Guide For Students
In the last few weeks, a few students have tweeted me asking what they can do to prepare for a career in Internet marketing. While I was...

AdBrite Ad Exchange Will Close Its Doors By End Of Month
The once popular advertising exchange adBrite is closing its doors on February 1st. AdBrite claimed to be the largest independent ad...

Salesforce’s Benioff: Customer Service & Being Connected Is “The New Marketing̶
Are you connected and taking care of your customers? If not, you’re missing out on the “new marketing.” So said Marc Benioff, CEO and...

Gurus, Mavens & Ninja Galore: Just What Are Social Marketers Calling Themselves These Days?
A B.L. Ochman on Ad Age took a look at the semantics behind the jobs titles of those working in social media. Using FollowerWonk, Ochman...

Digital Advertising Agencies 2013: A Buyer’s Guide
Looking for an agency to manage some or all of your digital marketing initiatives? Not sure how to find the right partner, or who to...

Digital Marketing Agencies Make Strong Showing On Tech 200 List Of Fastest-Growing Private U.S. Busi
this year’s Tech 200, an annual list of the fastest-growing privately held companies in the U.S. This is the third year that Lead411 has...

GoDaddy DNS Hack That Took Down Millions Of Sites Allegedly Came From Member Of Anonymous
Anonymous” took claim to the outages as his own doing. The Twitter account AnonymousOwn3r has confessed to the alleged attack saying:...

The Three Most Underrated Internet Marketing Strategies Of 2012
In the online marketing world, we seem to be regularly gripped by a passion for the next big thing, the hip new marketing tactic that...























