Fahad HOct 25, 20132 min readGoogle Signs Upfront Advertising Deal With MediaVest Worth MillionsThe deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way...
Fahad HOct 24, 20132 min readUS Search Awards Names 2013 Winners At Ceremony Hosted In Association With PubConUS Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations,...
Fahad HOct 8, 20131 min readGoogle’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management̵The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president...
Fahad HSep 19, 20136 min readIAB Paper Aims To Clarify Programmatic Jargon, Establish Common DefinitionsA new paper, the first issued by the nascent IAB Programmatic Publishers Task Force, aims to establish a common set of terms and...
Fahad HSep 19, 20131 min readThis Year’s Tech 200 List Features Several Digital Marketing Agencies2013 Tech 200, a list of the fastest-growing private companies in the US. The list is put together annually by Lead411 and features...
Fahad HSep 11, 20133 min readWhy There’s More To DMPs Than You Ever Thought!Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...
Fahad HSep 3, 20133 min readDigital Marketing: The Past, Present & FutureIn recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy,...
Fahad HAug 20, 20132 min read10 Years Later, Do We Need SEMPO?SEMPO — was formed. It grew out of a desire by search marketers who wanted to gain greater recognition and support for their nascent...
Fahad HAug 20, 20133 min readThe Audience Is The Article: A Changing Balance Of Power In PublishingMarketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract...
Fahad HAug 1, 20131 min readHootSuite Wins One Of The Biggest VC Deals Of The Year, Securing $165 Million In Financingmanagement company HootSuite has secured $165 million in Series B financing from a joint investment led by Insight Venture Partners, with...
Fahad HJul 29, 20132 min readOmnicom & Publicis To Merge, Creating “A New Company For A New World”Publicis CEO Maurice Levy with Omnicom CEO John Wren Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom...
Fahad HJul 2, 20132 min readCityGrid Lays Off Most Of Staff, Vows To “Streamline”CityGrid has 1.5 million local advertisers (most through third-party partners), 15 million local business profiles and more than 350 Web...
Fahad HJun 19, 20131 min readiCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian PowleyiCrossing’s acquisition by Hearst for $325 million, the digital marketing firm’s CEO Don Scales is leaving his post. iCrossing’s current...
Fahad HJun 14, 20131 min read‘Tweet,’ ‘Big Data’ & Other Marketing Terms Are Now Official WordsThe Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like...
Fahad HJun 7, 20132 min readDeath Of The Digital-Only Agency? Marketing Students Say It’s Coming In 10 YearsThat’s the conclusion of a recent study of more than 2,000 European marketing students — in the UK, France, Spain and Belgium, to be more...
Fahad HJun 5, 20134 min read“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce̵announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the...
Fahad HJun 4, 20133 min readRecently Rebranded Moz Files Petition To Cancel Online Marketing Company Doz Trademarkpetition to cancel a trademark of the similarly named online marketing company known as Doz. Moz filed the petition against Doz on April...
Fahad HJun 4, 20132 min readSalesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automationannouncement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based...
Fahad HMay 29, 20134 min readManaging A Social Media Marketing Team“Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse...
Fahad HMay 17, 20131 min readMarketo Scores In IPO, Shares Close Up 77%Marketo CEO, Phil Fernandez rang the opening bell at the NASDAQ today. Marketo, Inc. is listed under the symbol MKTO. The firm’s...
