Google Signs Upfront Advertising Deal With MediaVest Worth Millions
The deal signals the success of Google’s agency outreach and moves to allow agencies to approach digital ad buys in much the same way...
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US Search Awards Names 2013 Winners At Ceremony Hosted In Association With PubCon
US Search Awards hosted its 2013 awards ceremony last night in Las Vegas in association with PubCon. The event recognized organizations,...
Google’s Eric Schmidt & Jonathan Rosenberg To Pen Book Offering Up Google Management̵
The Hatchett Group announced Google executive chairman Eric Schmidt and Jonathan Rosenberg, who served as Google’s senior vice president...
IAB Paper Aims To Clarify Programmatic Jargon, Establish Common Definitions
A new paper, the first issued by the nascent IAB Programmatic Publishers Task Force, aims to establish a common set of terms and...
This Year’s Tech 200 List Features Several Digital Marketing Agencies
2013 Tech 200, a list of the fastest-growing private companies in the US. The list is put together annually by Lead411 and features...
Why There’s More To DMPs Than You Ever Thought!
Image courtesy Chango There’s no question that data management is the new “it” concept. It’s become impossible to go to an industry event...
Digital Marketing: The Past, Present & Future
In recent years, marketing has changed dramatically. Back in the old days, one annual planning meeting to create a go-to-market strategy,...
10 Years Later, Do We Need SEMPO?
SEMPO — was formed. It grew out of a desire by search marketers who wanted to gain greater recognition and support for their nascent...
The Audience Is The Article: A Changing Balance Of Power In Publishing
Marketers are now in the business of making media. By definition, they create a media product and publish or broadcast it out to attract...
HootSuite Wins One Of The Biggest VC Deals Of The Year, Securing $165 Million In Financing
management company HootSuite has secured $165 million in Series B financing from a joint investment led by Insight Venture Partners, with...
Omnicom & Publicis To Merge, Creating “A New Company For A New World”
Publicis CEO Maurice Levy with Omnicom CEO John Wren Yesterday, Paris-based ad company Publicis and New York-based ad company Omnicom...
CityGrid Lays Off Most Of Staff, Vows To “Streamline”
CityGrid has 1.5 million local advertisers (most through third-party partners), 15 million local business profiles and more than 350 Web...
iCrossing CEO Don Scales Leaving Company, Will Be Replaced By Brian Powley
iCrossing’s acquisition by Hearst for $325 million, the digital marketing firm’s CEO Don Scales is leaving his post. iCrossing’s current...
‘Tweet,’ ‘Big Data’ & Other Marketing Terms Are Now Official Words
The Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like...
Death Of The Digital-Only Agency? Marketing Students Say It’s Coming In 10 Years
That’s the conclusion of a recent study of more than 2,000 European marketing students — in the UK, France, Spain and Belgium, to be more...
“CMOs Are The New CIOs” & Other Things The Industry Is Saying About Salesforce̵
announcement that Salesforce.com will be acquiring ExactTarget for nearly $2.5 billion. Commentaries were offered on everything from the...
Recently Rebranded Moz Files Petition To Cancel Online Marketing Company Doz Trademark
petition to cancel a trademark of the similarly named online marketing company known as Doz. Moz filed the petition against Doz on April...
Salesforce To Buy ExactTarget For $2.5 Billion, Gain More Ground In Marketing Automation
announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based...
Managing A Social Media Marketing Team
“Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse...
Marketo Scores In IPO, Shares Close Up 77%
Marketo CEO, Phil Fernandez rang the opening bell at the NASDAQ today. Marketo, Inc. is listed under the symbol MKTO. The firm’s...
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