The online marketing industry has numerous companies represented on the
2013 Tech 200, a list of the fastest-growing private companies in the US.
The list is put together annually by Lead411 and features self-reported company data. To qualify, companies must be US-based, be private and have at least $1 million in revenue in the past year. But the rankings are based on revenue growth over a three-year period — this year’s list covers growth from 2010 through 2012.
There are at least a couple dozen digital marketing companies on the list (which isn’t broken out by industry/service/product, unfortunately), but here are the ones that I spotted just in the top 50:
3. 3DCart 5. AdRoll 11. OneScreen 13. RocketFuel 14. TubeMogul 16. HasOffers 17. Increase Visibility 31. ActivEngage 32. HubSpot 35. Marin Software 46. Mobifusion
(Note: That list may be incomplete since there are companies listed whose names I don’t recognize immediately.)
The Tech 200 also includes a survey each year that asks the companies about their own marketing efforts. As in past years, the top four marketing tactics with the highest ROI for these companies were:
SEO
Email marketing
Trade shows
Online ads
The survey also reveals that Salesforce is the most popular CRM platform these companies are using, Marketo is the top automation tool, and Mailchimp is the number-one email marketing tool.
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