TapClicks buys Raven Tools
TapClicks’ reporting and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over...
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ColorTV adds search to its OTT services with purchase of Guidebox
ColorTV is a Newport Beach, California-based startup that provides Netflix-like recommendations for Over-the-Top (OTT) providers of...
Marketo acquires sales engagement tool ToutApp
Marketing platform Marketo is helping to advance the combination of marketing and sales tech this week with the announcement that it has...
Oracle adds ad verification to its data wheelhouse by acquiring Moat
Oracle has taken another step to enlarge its data capabilities, announcing Tuesday that it has agreed to buy ad verification firm Moat....
Optimizely buys Experiment Engine for its optimization tools
Last year, testing service Optimizely said it was going beyond A/B as it launched Optimizely X, which it described as the “world’s first...
Adblock Plus’s parent company buys content micropayment service Flattr
In May of last year, Eyeo — the parent company of Adblock Plus — announced a partnership with content-funding tool Flattr to create...
Hootsuite’s recent buying spree may only be a warm-up
That’s how Hootsuite Senior Director of Business and Corporate Development Richard Hungerford sees it. It used to be, he said, that...
Yelp buys Turnstyle to expand targeting and offline attribution capabilities
Earlier this week, Yelp bought a company called Turnstyle for a reported $20 million. Turnstyle can be characterized in various ways; it...
Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv
Social media management platform Hootsuite is continuing to beef up its ad and analytics chops, with today’s announcement that it has...
Aprimo adds digital asset management with ADAM acquisition
In January, marketing operations platform Aprimo began to rebuild itself, announcing its first major platform update since it split from...
Amobee beefs up Singtel’s digital ads division by buying ad tech firm Turn
Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was...
Hootsuite buys AdEspresso, adds onboard Facebook/Instagram ad management
From the AdEspresso website Hootsuite stepped up its ad game this week, announcing the acquisition of online ad tool AdEspresso — and the...
Dun & Bradstreet buys Avention so its data can become real-time triggers
Dun & Bradstreet is making its business data more readily available, with its announcement this week that it is acquiring sales and...
Taboola adds Commerce Sciences as part of its evolution ‘from widget to platform’
Taboola content recommendations at the bottom of a publisher’s web page Content recommendation service Taboola is today announcing that...
Return Path buys email deliverability specialist Email Copilot
For email service providers (ESP), getting the email delivered to an inbox is the central metric. To help boost these capabilities, New...
Salesforce buys DMP Krux
Ken Wolter / Shutterstock.com Salesforce is continuing its buying spree with today’s announcement that it is buying data management...
Criteo set to acquire HookLogic
Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic....
Can the Walmart/Jet.com marriage work?
The dust has more or less settled on last week’s announcement by major discount retailer Walmart that it is buying e-commerce startup...
Dentsu Aegis acquires Merkle in deal estimated at $1.5 billion
The Japanese advertising giant Dentsu has bought a majority stake in Maryland-based digital agency Merkle. Both companies have confirmed...
Walmart confirms it is acquiring Jet.com for $3B in cash plus $300M in Walmart shares
Walmart has confirmed it is acquiring e-commerce site Jet.com for $3 billion in cash, and an additional $300 million of Walmart shares to...
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