Fahad HJan 10, 20144 min readHow To Use Google Analytics To Create Campaigns, Not Just Track ThemWe all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...
Fahad HJan 3, 20144 min read9 Questions To Ask When Reading A Digital Marketing Case StudyThe digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into...
Fahad HDec 18, 20139 min readAnalytics: A Beginner’s Guide To Data VisualizationLately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful...
Fahad HNov 20, 20136 min readHow To Design Analytics Dashboards From Google Webmaster Tools DataSEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...
Fahad HNov 8, 20133 min readComprehensive Guide To Creating Branded Templates In ExcelWrapping up my series on dashboards, I want to address an issue I see in just about every spreadsheet I’ve seen in my career as a...
Fahad HOct 18, 20134 min readHow To Use Site Search To Get Keyword Insights In A (Not Provided) WorldNot Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is...
Fahad HOct 11, 20133 min readHow To Update An Entire Dashboard In Excel With One Radio Button [VIDEO]I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to...
Fahad HSep 19, 20136 min readIs Your Site Foreign To Visitors? How To Present A Tourist-Friendly ExperienceYou’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Like...
Fahad HSep 13, 20132 min readHow To Create Interactive Charts In ExcelContinuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics...
Fahad HSep 4, 20136 min readHow To Design A Landing Page That ConvertsAs marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display...
Fahad HAug 26, 20135 min readHow To Get The Most Out Of Your Customer AnalyticsWe marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...
Fahad HAug 7, 20135 min readHow To Use Visitor Engagement Insights To Improve ConversionsOne of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...
Fahad HJul 26, 20135 min readHow To Measure Local Area & Directory Referrals With Google AnalyticsIf you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has...
Fahad HJul 19, 20134 min readDashboard Series: Creating Sexy Scrolling Charts In ExcelLast month, I promised a series on creating dashboards in Excel. To kick off the series, I started with a tutorial on how to create...
Fahad HJul 10, 20133 min read‘Tis The Seasonality Of Your MetricsA few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the...
Fahad HMay 3, 20123 min readHow To Convince Your Management Team To Test And Optimize Your Websitea 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing right...
Fahad HFeb 21, 20126 min readHow To Make Millions From Losing TestsThis is part 1 of a multi-part column. In future columns, I’ll discuss why you want to celebrate every time you “lose” when testing —...
