We all know that analytics are good for understanding how a visitor behaved on your website — what pages they looked at, what buttons...

The digital marketing landscape is moving faster than ever before, with dozens of new tools, platforms, and advertising media coming into...

Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful...

SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or...

Wrapping up my series on dashboards, I want to address an issue I see in just about every spreadsheet I’ve seen in my career as a...

Not Provided is all anyone is talking about these days — with good reason. Holding data hostage and forcing users to buy ads to see it is...

I’ve been writing a series on how to create dashboards in Excel that started with this post on Search Engine Land and carried over to...

You’re being tested. Right now. You’re being probed and compared and measured and documented. Would you like to know your results? Like...

Continuing with my dashboard series that began on Search Engine Land and continued over to Marketing Land when the entire analytics...

As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display...

We marketers love our data. What surprises me is the percentage of us ignoring one of the most valuable data sources we have available to...

One of my favorite tragic characters is Wile E. Coyote. How can someone be so brilliant yet fail to capture the roadrunner? We see him...

If you’re a small business that relies on foot traffic, referrals, and/or calls from a specific geographic area, Google Analytics has...

Last month, I promised a series on creating dashboards in Excel. To kick off the series, I started with a tutorial on how to create...

A few posts back, I examined a simple technique for using an exponential moving average (EMA) on your time-series metrics. This has the...

a 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing right...

This is part 1 of a multi-part column. In future columns, I’ll discuss why you want to celebrate every time you “lose” when testing —...