
Holiday E-Commerce Sales Expected To Rise 8 – 11 Percent This Year
E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season. That’s the word from Shop.org, which...

Report: Holiday Retail Sales To Climb 5% & E-Commerce Sales Predicted To Jump 16.6%
This article is part of Marketing Land’s Holiday Retailer series. After 2013’s record-breaking Black Friday and Cyber Monday sales...

4 Data-Driven Tips To Optimize Your Return Policy For The Holidays
“Free shipping and free returns” has become the proud declaration of many online fashion retailers. These policies have contributed to...

86 Percent Of Online Retailers Expect Holiday Sales Growth In 2014
Coming off an estimated 12 percent growth during the 2013 holidays, online retailers are expecting even fuller stockings this holiday...

E-Commerce Practices That Are Costing Conversions
With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best...

4 Profitable Promotions To Attract Holiday Shoppers
Black Friday and Cyber Monday have become synonymous with huge markdowns and, sometimes, below-cost prices. In fact, the entire holiday...

Improving The Mobile E-Commerce Experience
This article is part of Marketing Land’s Holiday Retailer series. Let’s face it. Mobile shopping, especially on the smartphone, is still...

Ready For Strangers Shopping Your Site For The Holidays?
Holiday season is everybody’s favorite time of the year; brands are looking for record sales, my daughters are looking for Santa, and the...

Pre-Holiday Email Frequency: Too Much Or Too Little?
Customers will always be more forgiving of promotional messages when they’re in the mood to shop, especially when it comes to their...

How Retailers Can Leverage Mobile To Boost Holiday Sales
Although we are smack in the middle of the summer season, consumers are already beginning to think about holiday shopping. According to a...

Could Your Holiday Plan For Selling On Amazon Use Kindling?
Though the dog days of summer are here, retailers know the holidays are fast approaching. And if you’re in retail, no holiday plan is...

6 Neuromarketing Principles For Designing More Persuasive Websites
While most marketers have at least heard of neuromarketing principles, many shy away from these techniques, perhaps because they don’t...

Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers
During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail...

What’s Google’s Biggest Fear? Native Search
Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting...

Infographic: A “Christmas In July” Digital Marketing Checklist
Christmas and the holiday shopping season is just around the corner — that is, if you’re a digital marketer. That’s because to be ready...

Introducing “Holiday Retailer,” Preparing You For Black Friday, Cyber Monday & Beyond
It may be sweltering out there, but if you aren’t thinking about turkeys, snowflakes and gift-giving, you may be falling behind already....

E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the...

How Blacklists Ruin Christmas For Email Marketers
This article is part of Marketing Land’s Holiday Retailer series. A blacklist is a way of blocking IP addresses or domains of email...

Time For A Check-Up: Marketing Strategies For A Successful Second Half
Do you remember “report card day” at school? There was always an element of excitement in the air, often mixed with a bit of trepidation....
























