
Stonyfield Enlists Super-Hot Hunks To Convince Women To #CheatOnGreek
So, Greek yogurt. It’s supposed to be super good for you and better than regular yogurt, right? Except that, well, many think it just...

Study: YouTube Shining Star Of Paid Social Campaigns, Earning 14% Conversion Rate
Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed...

Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs,
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...

Aflac Launches #AflacSweeps With YouTube Page Takeover Game
As part of its partnership with college football’s Heisman Trophy, Aflac has teamed up with 1991 Heisman Trophy winner Desmond Howard for...

New: You Can Now Import Google+ Videos To YouTube
Google has tightened the connection between Google+ and YouTube with a new tool that lets users import videos from the former to the...

Google Rolls Out App Promotion Ads On Search And YouTube
Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads....

Dodge Dart Finds Humor In The Endless Scroll On Its YouTube Page
Actor/comedian Craig Robinson, famous for The Office and Hot Tub Time Machine 2 is making quite a name for himself in the ad world. Just...

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

Google’s YouTube Snaps Up Video-Making App, Directr
Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be...

Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads
Last week, YouTube released its top ten ads for June, with Nike’s World Cup themed “The Last Game” taking the top spot. Adidas’s World...

Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?
As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand...

Facebook Vs. YouTube: Which Site Has More U.S. Visitors?
Measuring Internet traffic is a notoriously slippery science. So when I read a headline that YouTube has passed Facebook as the largest...

Picture Of Struggling YouTube Emerges From Report
The Information published a report (subscription required) about YouTube that paints a picture of the Google division as falling short of...

Millennials Eating Up YouTube Food Channels, Driving 280% Growth In Subscriptions
Going on YouTube’s recent numbers around its food content, Millennials are proving to be big-time foodies — or, at least, love watching...

Google Earns Ad Money Off YouTube Videos Hawking Stolen Credit Cards, Says Watchdog Group
The Digital Citizens Alliance, an internet safety coalition, is calling out Google for allowing videos that promote the sale of stolen...

YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature
Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a...

Shakira’s “La La La” Top Trending World Cup Video On YouTube, But Nike’s The
Ranking its top trending World Cup ads, YouTube has determined Shakira’s “La La La” video takes the top spot, but Nike is the big winner...

Marin Partners With Channel Factory To Bridge Paid Search And YouTube Video Advertising
“Brands are not effectively leveraging the data from their multi-platform campaigns, and are therefore not able to optimize and gain true...

Turkish Airlines Takes No. 1 Spot On YouTube’s Top 10 Ads Of The Year List
Based on the number of views and percentage of organic views versus paid views, Turkish Airlines took the No. 1 spot with its ad...
























