YouTube TrueView campaigns in AdWords have long been siloed away in a separate “All video campaigns” section that was hard to find and...

McDonald’s didn’t exactly decline Burger King’s offer of a one-day truce and collaboration, but it didn’t say yes, either. Yet the...

The Swedish furniture maker is continuing its lighthearted approach to marketing as it kicks off efforts to raise awareness of its 2016...

In an effort to burnish the Microsoft Surface brand with thousands of recent UK university graduates, as well as younger 13–17-year-olds,...

To hype the August 27 introduction of a new American Girl Doll, the brand has teamed with the Tongal crowdsourcing community to create...

Bloomua / Shutterstock.com Two different GoPro video ads made YouTube’s top ten list of most popular ads in July, but even the brand’s...

Google is limiting the ways advertisers can buy ads on YouTube. The company announced on Thursday that at the end of the year, YouTube...

A Facebook product manager has defended the social network’s use of three seconds as the standard for what constitutes a video view. In a...

According to an infographic tweeted today from @YTCreators (the YouTube Creators Twitter handle), YouTube is no longer halting video view...

It was just under two years ago when the injection of Google+ into YouTube comments caused quite a controversy. This change required the...

YouTube is getting a new look on mobile, new “diamond” playback buttons for super-popular creators, said more content is being uploaded...

Brands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree...

In its first ever report on branded video content, YouTube says video views for the top 100 brands have nearly doubled during the last...

Using video analytics from its parent company Tubular Labs, for June 2015, the video marketing guide ranked last month’s top ten most...

Google is airing its video profiling a transgender man’s path to transition in a national television spot during the ESPY Awards on ABC....

Denys Prykhodov / Shutterstock.com Last month’s top video ad on YouTube was a spot from Omaze.com featuring Arnold Schwarzenegger. Aimed...

Bloomua / Shutterstock.com Hollywood take note: Google’s latest research found 81 percent of people who watched a movie trailer online...

Bloomua / Shutterstock.com YouTube offered creators a preview of what’s to come yesterday, listing a number of new features and updates...

Using online video metrics from its more than 500 customers to measure online video plays and video advertising growth, Ooyala found...

The Guys in Blue from the Southern California Honda Dealers group, who possess a penchant for helping people out on a regular basis,...