
Google to boost the mobile-friendly ranking factor in May 2016
Google announced they will be increasing “the effect of the ranking signal” for the mobile friendly ranking update. Google said this...

Google Posts are going to kill (at) local SEO
When Google+ launched many moons ago, the implied deal (regardless of Google’s protestations to the contrary) was that if you were active...

Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-mom
Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

The terrifying connection between malware, Google Search Console and AdWords
Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site was flagged for being hacked, serving...

The six key components of mobile SEO in 2016
I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best...

Google Is Fixing The “Permanently Closed” Problem For Local Businesses
I’ve heard many complaints in the last couple years from business owners who have issues with their listings showing up as “Permanently...

Google Launches AMP Listings; Here’s How They Look
Yesterday, Google officially launched AMP in the Google search results, although many searchers saw it a day earlier. Now, when you...

How Google Is Inventing A “Near Me” Future
In recent months, Google has made significant moves to invent the future of location marketing. The mobile-friendly update hastened the...

App Indexing & The New Frontier Of SEO: App Packs & App Store Search
SEOs who are not paying attention to apps are missing a large part of the mobile SEO picture. Even if your company does not have an app,...

3 Requirements For A Successful Link Building Campaign
A genuinely useful product or service. Some form of quality content on the site. A willingness to collaborate and integrate. If even one...

Wikidata 101 For SEOs
No doubt you have run across articles detailing the SEO benefits of structured data and how algorithms focused on things not strings are...

Finally! Brands Can Edit Their Knowledge Graph Cards In Google
The day is finally upon us. A new update to Google’s Knowledge Graph will give users and brands (some) control of the rich information...

When You Rank High Organically But Not Locally (Case Study)
I always enjoy solving Local SEO puzzles, but there’s one that has baffled me for the last couple of years. I’ve had many other...

How To Uncover SEO Content Marketing Ideas With Google Search Analytics
When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard...

Is Google’s Search Market Share Actually Dropping?
Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates...

How To Get Google Review Links After The G+ Update
If you play in the Local arena at all, you’ve probably seen the new Google Plus update and freaked out along with the rest of us. The...

5 Major Differences Between Google Map Maker & Google My Business Guidelines
It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of...

3 Google Patents You Need To Know About In 2016
It’s frustrating, isn’t it? When Google suddenly changes something, and you had no idea it was going to happen. That’s where all the...

SEO For Featured Snippets Leads To Big Gains
Note: This piece with co-authored by Cheryl Jones. The way customers search has changed dramatically, particularly in recent years, with...
























