This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...

That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....

But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...

found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...

To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...

Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...

In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...

The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...

If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...

In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which...

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...

Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...

I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project...