How to use a podcast to create smart and usable content
This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...
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Why do we overcomplicate link building?
When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...
Want to target position 0? Here’s what you need to make that happen
We know the assistants are pulling many of those voice-based search responses from featured snippets or “position 0” in the search...
Already doing SEO? Add these two things to optimize for voice search
That’s a popular search engine optimization (SEO) question these days as everyone looks to take advantage of the surge in spoken queries....
Google patent on related entities and what it means for SEO
But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...
The power of podcasting: SEO keyword angles
found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...
How to use the Knowledge Graph for higher rankings
To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...
7 ways to turn a webinar into a stream of link-attracting content
Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...
SEO for multi-language websites: How to speak your customers’ language
In my previous column, I took a look at the options, intricacies and best practices for international SEO. In this article, I want to...
Stop being a link snob and saying no to certain links
The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....
The power of podcasting: How to boost your reputation and search engine rankings
If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...
Recruitment SEO: How to create a well-optimized career section on your site
If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...
Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google S
In 2017, Google paid nearly $3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which...
Giants collide: Google’s impending showdown with Amazon
Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...
What’s different about digital marketing in the cannabis industry?
The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...
Stop! Think twice before using nofollow on your website
Recently, a number of major websites like Forbes, Entrepreneur, Inc. and Huffington Post started using nofollow attributes on their...
5 easy but smart SEO wins to boost content and link-building efforts
Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...
SEO Ranking factors panel: SMX West session recap
I attended the SEO Ranking Factors session at this year’s SMX West and enjoyed listening to the panelists present their opinions,...
4 concrete ways to use images to build links
“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...
AMP: Do or die? Session recap from SMX West
The “AMP: Do or Die?” session at SMX West covered the hot topic of Accelerated Mobile Pages (AMP). AMP is the Google-backed project...
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