
Google wants new industrywide standards to balance privacy and ads personalization
Most internet users understand the free content they consume is supported by data-driven advertising. Most people would prefer not to pay...

Consumers believe brands benefit more from personal data sharing than they do
There are an increasing number of surveys about data privacy — now coming almost weekly. These studies help gauge consumer sentiment but...

Google closes Chrome Incognito Mode loophole to improve privacy
Google is beefing up Chrome’s Incognito Mode. The company confirmed in a blog post on Thursday that it is closing an API-related loophole...

Most consumers believe online privacy is impossible, survey finds
Call it privacy fatalism, but people appear increasingly resigned to an internet in which privacy is “impossible.” As a consequence, they...

A year after GDPR, mobile notifications are up, location sharing is down
In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are...

As part of broader privacy push, Google gives users more control over location data
One of the major themes of Facebook’s F8 developer conference and this week’s Google I/O is privacy. Location is a sensitive and central...

Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fing
As expected, Google announced coming changes to the way its Chrome browser handles cookies and addresses fingerprinting on Tuesday at its...

Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on
The Interactive Advertising Bureau (IAB) Europe is incorporating feedback from publishers, including Google, as it preps the latest...

Google tells Congress approved third-party apps can scan Gmail data
Bloomua / Shutterstock.com In a letter to members of the Senate Commerce Committee, Google acknowledged that it allows app developers to...

As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian t
While Google was conspicuously absent from a Select Intelligence Committee hearing on Wednesday, a research group announced it had once...

Google, IAB Europe still negotiating GDPR Consent Framework implementation
In May, the company said that it would likely start using the framework by August. The IAB Europe only released the framework for public...

Sizmek unveils unified ad serving platform it says can replace Google’s walled garden
scooped up Rocket Fuel’s demand-side programmatic ad platform (DSP) last summer, Executive Chairman Mark Grether said the merger would...

Google to join IAB Europe’s Transparency and Consent Framework
The framework is designed in part to allow advertisers and publishers to share consent across the ad tech ecosystem. Consent from users...

Google issues updated GDPR guidance to publishers on how to gain consent from users
CookieChoices, to include new tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the...

Google rolls out new ID requirements for US political ads
blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political...

Google’s steps toward GDPR surrounded by questions
With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...

Over a year out from P&G’s ultimatum: Are brands any safer? Is programmatic ad buying any more
threw down a gauntlet. Frustrated by increasing instances of frauds, breaches, sloppy executions and potentially shady markups, Pritchard...

A new era: Mobile-location tracking, user consent and government surveillance
Last week, Quartz reported that Google has been collecting user and cell-tower location data even when people have turned location...

Google thaws (a little) on defamation cases
Google’s recent freeze on granting defamation removal requests has thawed a little. Even so, the company’s actions around harmful and...
























