Fahad HMay 21, 20197 min readHow to check why PPC performance changedThere are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
Fahad HJan 11, 20193 min readOpinion: Google Partners Program incentives should include actual client goalsI received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how...
Fahad HOct 15, 20185 min readDo you still need a PPC tool with the new Google Ads?On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Fahad HSep 6, 20182 min readAvoid the 8 most common pitfalls of automated biddingno one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...
Fahad HSep 5, 20181 min readHow to use IF functions to speak to different audiencesIn my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad...
Fahad HAug 30, 20181 min readThere is no reason to manage bids manuallyI believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...
Fahad HAug 17, 20181 min readGoogle’s political ad transparency report & library offers more accountability around eleGoogle is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...
Fahad HJun 28, 20181 min readGoogle is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplificatiThere will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite...
Fahad HJun 12, 20183 min readHow will GDPR affect PPC marketers in the US?With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...
Fahad HJun 12, 20185 min readIf you’re not updating ROAS and CPA targets frequently, you’re missing outOur founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
Fahad HJun 5, 20182 min read5 Google Optimize tests to take AdWords to the next levelIt sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...
Fahad HMay 18, 20181 min readHidden PPC traffic killersPPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses...
Fahad HMay 14, 20181 min readImproving e-commerce text ads with ad customizer data feedsshopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...
Fahad HApr 17, 20181 min readAre your ads pointing to the right domain? Here’s a script to find out.Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Fahad HApr 12, 20181 min readDynamic Search Ads are for amateurs or superheroesIn this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
Fahad HApr 10, 20182 min readThe new Google AdWords interface is coming soon. Are you ready?new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
Fahad HApr 3, 20185 min readFour ways to remain productive when the AdWords interface changesThe new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...
Fahad HApr 2, 20181 min readNo search volume? No problem! 3 ways to improve low-traffic AdWords campaignsBetter ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
Fahad HMar 21, 20181 min readUnderstanding campaign performance: Answers to common conversion tracking questionsLast month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can...
Fahad HMar 6, 20181 min readGet inside your customer’s head: A guide to writing irresistible calls to actionOften, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...
