How to check why PPC performance changed
There are lots of moving pieces in PPC campaigns and that can make it challenging to pinpoint the cause when performance changes. An...
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Opinion: Google Partners Program incentives should include actual client goals
I received an email yesterday about new challenges and rewards in the Google Partners experience, so I headed over there to see how...
Do you still need a PPC tool with the new Google Ads?
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can...
Avoid the 8 most common pitfalls of automated bidding
no one should do manual pay-per-click (PPC) bidding in this day and age. But that doesn’t mean you can just flip an automated bidding...
How to use IF functions to speak to different audiences
In my last post for Search Engine Land about business data feeds, I went over how I used ad customizers to implement value-focused ad...
There is no reason to manage bids manually
I believe the task rose out of necessity because when pay-per-click (PPC) took off in the early 2000s, ad platforms spoke a different...
Google’s political ad transparency report & library offers more accountability around ele
Google is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...
Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplificati
There will now be three primary brands: Google AdWords is now Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite...
How will GDPR affect PPC marketers in the US?
With the introduction of the General Data Protection Regulation (GDPR), search marketers targeting the European Union (EU) have had...
If you’re not updating ROAS and CPA targets frequently, you’re missing out
Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad...
5 Google Optimize tests to take AdWords to the next level
It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more...
Hidden PPC traffic killers
PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses...
Improving e-commerce text ads with ad customizer data feeds
shopping ads are arguably the most important form of Google advertising for e-commerce accounts, you’re missing an opportunity if you...
Are your ads pointing to the right domain? Here’s a script to find out.
Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...
Dynamic Search Ads are for amateurs or superheroes
In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...
The new Google AdWords interface is coming soon. Are you ready?
new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018. Many...
Four ways to remain productive when the AdWords interface changes
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of...
No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...
Understanding campaign performance: Answers to common conversion tracking questions
Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can...
Get inside your customer’s head: A guide to writing irresistible calls to action
Often, when we think of optimizing our call to action (CTA), we immediately think of landing page buttons and tweaking colors. However,...
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