Who isn’t? This is a great time to knock down the cobwebs in your search engine optimization (SEO) efforts with some good old-fashioned...

“Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee of the...

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content...

Almost five years ago I wrote an article about predicting a site’s future and using your expectation to decide whether you should pursue...

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource...

The Marketo logo Marketing platform Marketo announced last week a multiyear alliance with Google Cloud, which Marketo CEO Steve Lucas...

Google Play and production studio Portal A tried to pull off something tough with the app store’s latest digital video campaign, “Game...

“It’s like an earthquake that was predicted.” That’s how Gartner vice president Andrew Frank characterized Tuesday’s announcement from...

Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented...

Google announced the release of its Google Customer Match advertising product. If you’re not yet familiar with it, it’s a new way to...

Last month, Google made a major announcement about the introduction of Postmaster Tools that should have most email marketers rejoicing....

What could be more entertaining than an all-out battle for world dominance replete with power-hungry rulers, ever-changing alliances,...

Nonetheless, the announcement was unprecedented in one respect: Google ostensibly manages some 200 algorithms that govern how websites...

Those two companies are among the twenty to make the annual Ace Metrix Brands of the Year list, which is based on the video analytics...

Google has launched a new iOS app, called Primer, to help startups with their marketing efforts. Billed as a no-nonsense, jargon-free...

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and...

CookieChoices to help publishers understand the European Union’s cookie compliance regulations. Bill Hartzer was the first to spot this,...

Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the...

Google and Your Business blog, Google Places for Business is rolling out a new Review feature. Now, businesses with a verified listing...

Unruly Media’s Top 20 Viral Video Chart, and has received more than 665,000 Facebook shares and 11,400 Twitter shares. The ad highlights...