Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What...

Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations...

One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really fun and creative...

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful...

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search...

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority...

When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long...

Standards are high for PPC superheroes, and even the best of us can make a mistake. Luckily, there’s a perfectly easy way to deal with...

In this column, I would like to talk about Dynamic Search Ads (DSAs), which are generally for people new to paid search, and I’ll share a...

But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives...

found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so...

To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world...

Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in...

Better ad copy, landing pages or sales tactics can improve those numbers, but at the end of the day, you only have 10,000 searches per...

The client won’t accept a nofollow or an image link or the anchor text isn’t what they specified. Guest posts will get you penalized....

If you’re in the digital marketing industry, you know podcasts are HOT. Whether you’ve started your own or are a regular podcast...

If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more...

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...

The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces an uphill...

This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or an agency working on behalf of...