Dispop was started by co-founders Ayal Ebert and Guy Falkovitch — the duo also behind DesignPax, a self-serve online design platform, and...

blog post that coincided with the start of the company’s annual thinkDoubleClick event. DoubleClick for Advertisers is getting a revamp...

Ad serving within iFrames has been one of the major impediments to measuring viewability. While iFrames help publishers protect their...

The display ad industry has been beset by pressure from media buyers and advertisers to serve ads that are actually viewable by...

Bloomberg, Google is facing yet another antitrust headache at the hands of the US Federal Trade Commission (FTC). The agency is fresh off...

Over a year in the making, the Open Bidder Team wrote in a blog post that the platform removes development barriers for companies looking...

Google has launched new tools and reports on the AdWords Web UI for researching and planning Google Display Network campaigns. The new...

Google announced today that it has received Media Rating Council (MRC) accreditation for Active View, the company’s viewability...

announcement of their viewability measurement tool, Active View, receiving accreditation from the Media Rating Council, Google released...

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining...

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than...

In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an...

According to a report released by eMarketer, the forecasted 2013 numbers are based on Yahoo’s Q4 search revenues coming in far higher...

As a local business, you may recognize some of the most common recommendations for a local marketing strategy: 1. Website (for marketing...

Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites...

How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone...

Google today launched a new form of expandable display ad that it calls a “Lightbox ad” — it begins as a standard display ad, but expands...

announced a new product to the world: Google Tag Manager. It is an extremely important addition to marketers, as it allows them to add or...

Folks in the digital marketing space have grown accustomed to using DoubleClick AdPlanner to research sites across the web (including...

Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain...