When we start working with a client, our first job is to make sure their analytics setup is giving us the data we need to optimize their...

Google analytics rolled out new updates to its Tag Manager today, including new APIs, additional third party templates, and an updated...

AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...

Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing...

According to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users that have opted in to...

AdWords is great at telling you how much money your ads cost and how many conversions you’re getting but what happens between the click...

Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider...

You may have noticed a new reporting section in the AdWords menu showing up on Google Analytics called Display Targeting. Apparently,...

Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with...

Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...

If you use a web-based, third party service for your career center, ticket registration or maybe webinar registrations, you are probably...

If you’ve been using Google Analytics (GA) as your analytics solution over the past year or so, you’ve probably noticed that Google has...

Google is testing a “complete revamp” of its Google Analytics E-commerce aimed at providing insights into the entire customer journey,...

As I’ve said in previous columns, marketers can no longer rely on their communication skills alone to get the job done. They must become...

Google Analytics announced the launch of Roll-Up Reports yesterday, a new reporting tool that aggregates executive-level business data...

Frustrated by your bounce rate? Does it stay stubbornly high at 60% or more? I was frustrated, too — until I realized that Google...

“Permalink has been around for a while as a means to share assets. We just enabled new asset classes – such as goals – to be shared via...

Google Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web...

If you want your online business and campaigns to succeed, Google Analytics will not meet all of your measurement needs. That may seem...

According to the announcement, the new Analytics Diagnostics feature will identify a number of account issues: It inspects your site...