Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and...

With the EU’s General Data Protection Regulation (GDPR) coming into effect in two months, there are several new indications — none...

Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your...

Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can...

Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search...

According to new estimates from eMarketer, Google and Facebook’s hold over the US online ad market is loosening — slightly. The so-called...

Google announced several app promotion and monetization initiatives for game app developers on Thursday. The announcements, made ahead of...

Google says it removed more than 3.2 billion ads that violated its advertising policies during 2017, nearly doubling the 1.7 billion ads...

Twin Design / Shutterstock.com Google unveiled two features designed to improve direct-response advertising performance on YouTube —...

Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the...

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test. The...

There is an old saying: the only constant in life is change! Word on the street and from Google is they’ll stop supporting last click...

Comparison shopping engines aren’t satisfied with Google’s response to the European Commission’s demand that the search giant give equal...

Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and...

Local business network Alignable released its most recent small business (SMB) Trust Index Report, which reflects net promoter scores...

By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this...

AdStage launched in 2013 as a platform for cross-channel (search and social) ad campaign management. In 2016, it launched cross-channel...

What a year 2017 was for Google Shopping, right? The real question is, though: How did your campaigns fare? Stellar? Decent? Mediocre?...

Unfortunately, this means we’re prone to getting stuck in our ways, often neglecting to explore features, reports and methods that we’re...

Google has announced several significant changes to how it will be monetizing content on YouTube. The changes come after a series of...