Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

Google is looking ahead to a future in which ads are served up on any number of “smart” devices in your home, in your car and on your...

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad...

The organization’s aim is to raise awareness among consumers as well as US policymakers about online ad-related scams. TrustInAds.org...

asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace...

Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered...

Google announced quarterly revenues this afternoon. The company said it had “consolidated revenues” of $15.42 billion (including...

back in 2012. Last year, Twitter introduced its “offline sales impact” tool, developed with Datalogix, to measure the offline sales...

To help simplify the decision making process of creating remarketing lists, Google has introduced “Smart Lists with Google Analytics”...

After word had been swirling the change was coming, yesterday Google announced it is expanding secure search to cover clicks on paid ads....

Adwords account users to link all their accounts at once inside Google Analytics. According to the announcement, the new “linking wizard”...

Paid search in the U.S. saw another quarter of positive growth in Q1, rising 8 percent year-over-year according to IgnitionOne’s latest...

Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive...

YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to...

Looking at current trends, Marin Software predicts more paid search clicks will come from mobile devices than desktops by the end of next...

Google managed to stoke the rumor mill twice in the one day this past week with somewhat cryptic announcements, putting search marketers...

When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to...

Google has ended last fall’s test involving large brand banner ads on Google.com. Amit Singhal, Google’s head of search, confirmed the...

Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater...

Despite appearances, Bud Light is not the number one advertiser on Super Bowl related queries on either Google or Bing. According to new...