Self-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that...

Google is expanding shopping ads on YouTube beyond merchants’ own videos. Taking shopping ads on YouTube a step further, Google has...

Google announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...

Google’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to...

Google is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...

In March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for...

Social media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...

Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab...

YouTube TrueView campaigns in AdWords have long been siloed away in a separate “All video campaigns” section that was hard to find and...

Google’s previous format for app install interstitials, on the left, is being replaced by the new style on the right. Google has rolled...

Running reports within AdWords has been a painful task for many search marketers. Since users couldn’t see the exact output of a report...

Google is testing out a new program that connects people looking for home service professionals with pre-qualified providers in their...

In February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced...

Brands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree...

Google has announced the launch of Manufacturer Center to help standardize product data across its systems and provide original...

After search marketing reports showed slowing growth for Google, the market was anticipating a miss or very modest growth. However,...

Digital Advertising Report. Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to...

The Google buy button in search ads is officially rolling out in an experimental phase, the company announced Wednesday. The new feature...

As apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in...

A recent study by Carnegie Mellon University, initially conceived to test how online user behaviors and interaction with Google’s Ad...