Fahad HOct 20, 20151 min readAdStage Labs Launches With Cross-Network Scripts And IFTTT SolutionsSelf-management ad platform AdStage has launched AdStage Labs to develop and release creative new tools and products for advertisers that...
Fahad HOct 2, 20151 min readYouTube Shopping Ads To Expand Beyond Merchants’ Own VideosGoogle is expanding shopping ads on YouTube beyond merchants’ own videos. Taking shopping ads on YouTube a step further, Google has...
Fahad HSep 30, 20151 min readGoogle Enhances Dynamic Remarketing Ads To Adjust Across DevicesGoogle announced today that dynamic remarketing ads will now adjust automatically to fit all devices. Brad Bender, vice president of...
Fahad HSep 28, 20151 min readGoogle’s Universal App Campaigns Now Available To All Advertisers In AdWordsGoogle’s all-in-one campaign type for Android app developers is rolling out globally. Universal App Campaigns enable app marketers to...
Fahad HSep 28, 20152 min readGoogle To Let Advertisers Upload And Target Email Lists In AdWords With Customer MatchGoogle is making its move to bring first-party data to search results — and YouTube and Gmail. The new product, called Customer Match,...
Fahad HSep 21, 20155 min readGmail Ads: What’s New (And Not New) With This Native Ad TypeIn March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for...
Fahad HSep 17, 20154 min readCreating Synergy Between Social Media And SearchSocial media image copyright rvlsoft In my last exploration of leveraging social media for SEO, I discussed how one can utilize social...
Fahad HSep 2, 20151 min readExpandable Native Gmail Ads Now Available To All In AdWordsGoogle has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab...
Fahad HSep 2, 20151 min readGoogle Could See Big Lift In TrueView Adoption: Folds Video Ad Campaigns Into Main AdWords UIYouTube TrueView campaigns in AdWords have long been siloed away in a separate “All video campaigns” section that was hard to find and...
Fahad HAug 27, 20151 min readGoogle Debuts New In-App Interstitial Designs For App Install And Text AdsGoogle’s previous format for app install interstitials, on the left, is being replaced by the new style on the right. Google has rolled...
Fahad HAug 6, 20151 min readSlick New AdWords Report Editor Is Rolling Out With Drag And Drop Insights & Instant ChartsRunning reports within AdWords has been a painful task for many search marketers. Since users couldn’t see the exact output of a report...
Fahad HJul 30, 20151 min readGoogle Enters Home Services Market With New Ads TestGoogle is testing out a new program that connects people looking for home service professionals with pre-qualified providers in their...
Fahad HJul 29, 20152 min readSearch Ads In Google Play Store Go Live GloballyIn February, Google began testing ads from app developers in the Google Play store search results. Wednesday, the company announced...
Fahad HJul 22, 20151 min readYouTube 360-Degree Video Comes To TrueView AdsBrands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree...
Fahad HJul 21, 20152 min readGoogle Launches Manufacturer Center To Standardize Product DataGoogle has announced the launch of Manufacturer Center to help standardize product data across its systems and provide original...
Fahad HJul 16, 20153 min readGoogle Beats Expectations With $17.7 Billion, Mobile And YouTube Revs GrowAfter search marketing reports showed slowing growth for Google, the market was anticipating a miss or very modest growth. However,...
Fahad HJul 16, 20152 min readGoogle And Its Advertisers That Didn’t Prepare For Mobile Face Uphill Struggle [Report]Digital Advertising Report. Brands that were not prepared for Google’s mobile friendly update that began rolling out in April lost up to...
Fahad HJul 15, 20152 min readGoogle Piloting Buy Button In Mobile Search Ads With “Purchases On Google”The Google buy button in search ads is officially rolling out in an experimental phase, the company announced Wednesday. The new feature...
Fahad HJul 14, 20152 min readAdWords Estimated Total Conversions Now Counts Activity Across Apps And WebAs apps consume more of our time on mobile devices, Google announced it is plugging what had been a growing gap for many advertisers in...
Fahad HJul 8, 20153 min readCarnegie Mellon Study Finds Gender Discrimination In Ads Shown On GoogleA recent study by Carnegie Mellon University, initially conceived to test how online user behaviors and interaction with Google’s Ad...
