Uncover hidden potential in your paid search and shopping campaigns
In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when...
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Google parent Alphabet’s Q3 beats expectations with $22.5 billion in revenue
This afternoon, Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew...
The eerie future of AdWords targeting
“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can...
Dear Google, how about OS targeting? Programmatic search?
Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can...
Are there PPC monsters lurking inside your paid search account?
Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d...
What Google’s recent RLSA updates mean for advertisers
At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...
3 mysterious and scary ways AdWords budget creep can happen to you
It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...
What you didn’t know about recent Quality Score changes
Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...
What’s new and cool at Google from SMX East 2016
At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...
Plan device-specific user experience strategies with Google AdWords’ bid modifier
Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...
What’s the Google AdWords Health Score and how is it different from existing tools?
Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...
Google (finally) launches cross-device retargeting
ouh_desire / Shutterstock.com Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a...
The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gem
We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...
Google updates Universal App Campaign targeting, touts 3 billion app installs from ads
Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...
Google introduces TrueView for Action ads on YouTube
Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With...
8 dos and don’ts of successful video advertising
Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...
Segment can now combine all Facebook Ads & Google AdWords data for layered, automated reporting
Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...
Google is adding a second ad slot in Play Store search results
Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...
The dust has settled on AdWords expanded text ads. What now?
In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...
Why it’s time to re-evaluate your AdWords account structure
We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...
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