Fahad HNov 3, 20161 min readUncover hidden potential in your paid search and shopping campaignsIn search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when...
Fahad HOct 27, 20161 min readGoogle parent Alphabet’s Q3 beats expectations with $22.5 billion in revenueThis afternoon, Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew...
Fahad HOct 24, 20161 min readThe eerie future of AdWords targeting“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can...
Fahad HOct 18, 20161 min readDear Google, how about OS targeting? Programmatic search?Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can...
Fahad HOct 14, 20161 min readAre there PPC monsters lurking inside your paid search account?Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d...
Fahad HOct 14, 20161 min readWhat Google’s recent RLSA updates mean for advertisersAt the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...
Fahad HOct 4, 20161 min read3 mysterious and scary ways AdWords budget creep can happen to youIt’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...
Fahad HOct 3, 20161 min readWhat you didn’t know about recent Quality Score changesGoogle is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...
Fahad HSep 30, 20167 min readWhat’s new and cool at Google from SMX East 2016At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...
Fahad HSep 26, 20161 min readPlan device-specific user experience strategies with Google AdWords’ bid modifierRecently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...
Fahad HSep 26, 20161 min readWhat’s the Google AdWords Health Score and how is it different from existing tools?Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...
Fahad HSep 26, 20162 min readGoogle (finally) launches cross-device retargetingouh_desire / Shutterstock.com Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a...
Fahad HSep 21, 20161 min readThe junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gemWe all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...
Fahad HSep 14, 20162 min readGoogle updates Universal App Campaign targeting, touts 3 billion app installs from adsKashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...
Fahad HSep 14, 20161 min readGoogle introduces TrueView for Action ads on YouTubeDenys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With...
Fahad HSep 9, 20164 min read8 dos and don’ts of successful video advertisingVideo ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...
Fahad HSep 8, 20162 min readSegment can now combine all Facebook Ads & Google AdWords data for layered, automated reportingCustomer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...
Fahad HSep 7, 20161 min readGoogle is adding a second ad slot in Play Store search resultsGoogle is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...
Fahad HSep 5, 20161 min readThe dust has settled on AdWords expanded text ads. What now?In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...
Fahad HSep 2, 20161 min readWhy it’s time to re-evaluate your AdWords account structureWe’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...
