In search marketing, we’re always trying to get that little bit of extra performance out of our paid campaigns. But what do you do when...

This afternoon, Google parent Alphabet delivered a strong quarter, beating Wall Street’s revenue and earnings expectations. Revenues grew...

“OK Google, tell me how creepy things are going to get.” How would your 2006 selves respond to our advertising toolbox of today? You can...

Hey, Google — thanks for giving us bid modifiers for tablets and smartphones (mobile devices with full browsers). It’s great that we can...

Have you ever opened up a paid search report and felt a jolt of fear? Maybe your new campaign wasn’t performing well. Maybe you’d...

At the recent SMX East conference in New York City, Google’s Jerry Dischler announced a number of paid search updates that should roll...

It’s almost Halloween, and what could be scarier than wasted ad spend? Even the most experienced PPC managers can be mystified when a...

Google is making a small change to how it reports AdWords Quality Score (QS) on October 10. While Ad Rank and the auction aren’t...

At this year’s SMX East conference, which took place this week in New York City, Search Engine Land reporter Ginny Marvin and...

Recently, Google began rolling out an update that will reopen the doors to device-specific campaigns — specifically, this change allows...

Here’s a crazy new idea: Imagine a tool that analyzes your AdWords account and grades you based on your performance. OK, it’s not so...

ouh_desire / Shutterstock.com Soon advertisers will be able to reach users across devices with Google remarketing campaigns. This is a...

We all have 24 hours in a day, but each of us utilizes those hours differently. Similarly, all search engine marketers advertising on...

Kashin / Shutterstock.com A sort of V2 of Google’s Universal App Campaigns — one campaign that can reach users across the Google...

Denys Prykhodov / Shutterstock.com Google introduced a new format for YouTube TrueView video ads on Wednesday: TrueView for action. With...

Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...

Customer data platform, Segment, has long enabled customer behavioral data to flow into AdWords and Facebook for audience targeting, now...

Google is making some adjustments to when and where app promotion ads display in the Play Store. First, there will be a second ad slot...

In April of 2016, a small percentage of search marketers received notices from their Google reps that AdWords was changing. At the time,...

We’re now seeing many of the changes AdWords announced in May rolling out to all accounts. This is great news in terms of enabling new...