Throughout the evolution of paid search, there have been three distinct auction dynamics, each of which has influenced how we think about...

Imagine you are working at a flourishing brick-and-mortar electronics store. It’s a typical autumn Sunday and a customer walks in. He...

Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new...

AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...

Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing...

Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the...

Not to worry. Too much. Yes, nearly 5 million Gmail user names and passwords were posted on a Russian Bitcoin forum Tuesday, but it...

Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based...

Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their...

Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available...

This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...

Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete...

Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception —...

Business Insider has the story of an AdSense publisher who says Google owes him the $46,000 his account accrued before Google banned him...

Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads....

In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new...

Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of...

Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late...

Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be...