
In Shopping Search, Keywords Are The End, Not The Beginning
Imagine you are working at a flourishing brick-and-mortar electronics store. It’s a typical autumn Sunday and a customer walks in. He...

CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone
Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new...

Now See AdWords ROAS In Google Analytics
AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on...

Google Analytics Gives App Marketers Audience Insights And In-App Remarketing Capabilities
Google continues to build out solutions for app marketers. The latest move is to provide the audience and interest data and remarketing...

Retailers Shifted Spend From Desktop Search Ads In 2013
Retailer ad spend allocated to desktop text ads on Google AdWords has shrunk as budgets shift to product listing ads and mobile. On the...

That List Of 5 Million Leaked Gmail User Names & Passwords Is Not As Scary As It Seems
Not to worry. Too much. Yes, nearly 5 million Gmail user names and passwords were posted on a Russian Bitcoin forum Tuesday, but it...

Google Expands Product Ads Footprint With AdSense For Shopping
Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based...

Google AdWords’ New Callout Extensions Give Advertisers More Promotional Room
Google has introduced a new ad extension in AdWords called callouts, which give advertisers more space to tout the benefits of their...

Google Brings Analytics To Chrome Toolbar For AdSense And Other Google Publishers
Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available...

Google’s Head Of Ads On Video And YouTube’s Rising Influence, Enhanced Campaigns, CPCs,
This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first...

Amazon Plans To Take On Google AdWords [Report]
Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete...

Moving To HTTPS Can Backfire: Google’s Own Products Aren’t Secure Web Friendly Yet
Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception —...

Banned AdSense Publisher Cries Foul After Receiving Encouragement From Google Reps
Business Insider has the story of an AdSense publisher who says Google owes him the $46,000 his account accrued before Google banned him...

Google Rolls Out App Promotion Ads On Search And YouTube
Last spring, Google took the first step in upping its offerings for app developers in introducing app install and app re-engagement ads....

Google Lets Advertisers Track Phone Calls Generated From Websites
In its latest move to prove the value of its AdWords advertising platform, Google has launched Website Call Conversions. The new...

Google Wins Patent-Infringement Appeal Against Vringo
Google appears to have finally come out on top in its patent-infringement battle with Vringo Inc. In a 2-1 decision, the U.S. Court of...

Search Marketers Tear Into Google Over AdWords Exact Match Change
Like a volcanic eruption, search marketers are raising their voices today over an unpopular AdWords change that Google announced late...

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative
Many businesses have already realized the value of Google+ in their marketing efforts, especially since it’s owned by the world’s most...

Google’s YouTube Snaps Up Video-Making App, Directr
Google has purchased Directr, a mobile video app for businesses and regular people to quickly make videos. The Directr team will be...