
Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can...

Google Launches ‘Inbox’, A More Evolved Lifestyle Email Client
So with Inbox, Google is bringing far more than just emails into people’s inboxes but also reminders, tasks, photos, purchases, flights...

What CMOs Need To Know About Google’s New Structured Snippets
Have you heard some rumblings about “Structured Snippets” in Google’s search results and are wondering what’s up with that? Don’t worry....

How Google’s Latest “Panda” Algorithm Should Change Your Content Strategy
Panda “4.1” — another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward...

Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algo
Against what seems like an almost constant string of accusations that it’s not doing enough to prevent online piracy, Google today touted...

Google: We Are Actively Working With HTTPS Sites To Display Google Trusted Stores Badges
In August, we reported on a number of problems site owners were running into when converting their entire sites to HTTPS because various...

Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project
In 1990, Tim Berners-Lee developed a way to connect text documents stored on different computers together via hyperlinks. That project...

AdSense Text Ads On Mobile Devices Get New Treatment
Image source: Google To make ads copy easier to read, Google is rejiggering how AdSense text ads display on mobile devices. In the new...

Night Owls: One-Third Of Google Product Searches Happen In The Wee Hours
With devices at our fingertips round-the-clock, perhaps it shouldn’t shock anyone that product searches are occurring at all hours of the...

Google Launches Primer, A New iOS App That Offers Marketing Basics For Startups & Newbies
Google has launched a new iOS app, called Primer, to help startups with their marketing efforts. Billed as a no-nonsense, jargon-free...

Apple, Google Top Two Global Brands On Interbrand List
Apple is the world’s top brand according to branding consultancy Interbrand. That’s followed by Google in the number two position, with...

Google Launches Custom Affinity Audiences For Display Ad Targeting
Today, Google announced it is rolling out custom affinity audiences aimed at giving advertisers more flexibility in their targeting users...

Google Dynamic Remarketing Ads Rolling Out To All Advertisers
Back in June, Google launched dynamic remarketing for retailers in on the Google Display Network and said it was testing the ads in the...

These 3 New Technologies Should Keep Marketers Awake At Night
Last week, I was in was Las Vegas to deliver a keynote at Impact14, the Internet Marketing Association’s annual conference event. I’d...

Snack King Mondelez Strikes YouTube Video Ad Deal With Google
Candy giant Mondelez International, which announced it would be shifting budgets to digital in June, says it is making a “substantial...

A New Click Through Rate Study For Google Organic Results
Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was...

Google Brings Estimated Cross-Device Conversions To Display Ads
With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their...

Infographic: Requiem For Orkut As Google Pulls The Plug
Tomorrow, Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and...

Google Beefs Up Mobile Ad Offerings For Brands With New Formats & Tools
As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the...